Vissla – D2C Ranking & Growth Metrics
Surf-inspired apparel and wetsuits for men, women and youth
Last updated · August 2026 edition · method v1.3
Vissla ranks #116 of 312 D2C brands in the August 2026 edition and #33 of 63 in Apparel, down 1 place on last month. We estimate Vissla's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among apparel brands selling surf apparel, its closest competitor is Finisterre (#14).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Vissla is today: #116 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Vissla's revenue growing?
We estimate Vissla's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Vissla growing?
Vissla's Momentum score is 47.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Vissla
Vissla is a surf-inspired apparel and wetsuit brand selling to men, women and youth. Its range covers boardshorts, tees, walkshorts, shirts, fleece and outerwear alongside a dedicated wetsuit line, sold through its own website, retail stores and dealers. The brand positions itself around surf culture, creativity and sustainability, with product collections such as the Hawaii Capsule, Archive Collection and Cosmic Series, plus wetsuit lines like New Seas, High Seas and 7 Seas.
The brand describes itself as a sustainable surf brand and creative collective, referencing initiatives such as a wetsuit recycling programme, upcycled coconut boardshorts and sustainable wetsuit design. Vissla sells direct to consumers through its website as well as through physical Vissla stores and third-party dealers, with men's, women's and youth lines organised by product type and seasonal collection.
Vissla branded search volume
How often people search for Vissla by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Vissla's audience, products and channels
Social audience
- Instagram visslasurf 342,103
- TikTok visslasurf 2,327
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store930
- New in the last 90 days5
- Typical priceUS$70
- Price rangeUS$7 – US$795
From Vissla's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Spain, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- PaymentsShop Pay
- TrackingMeta Pixel
Tools detected on vissla.com; detection covers common apps and may miss some.
Vissla competitors
The apparel brands closest to Vissla: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
British-made surf and outdoor clothing and wetsuits.
Waterproof fishing apparel and footwear for commercial and recreational anglers
Performance fishing apparel and gear for men, women and kids
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Merino wool apparel for skiing, biking and the outdoors
Vissla vs Finisterre
Finisterre leads on both size and growth: Scale 67.2 against 47.7, and Momentum 55 against 48. See Finisterre's page.
| August 2026 | Vissla | Finisterre |
|---|---|---|
| Overall rank | #116 | #14 |
| Apparel rank | #33 | #5 |
| Scale (size) | 47.7 | 67.2 |
| Momentum (growth) | 47.9 | 54.7 |
| Branded search | 48 | 79 |
| Site traffic | 34 | 59 |
| Social audience | 63 | 63 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Vissla: common questions
What does Vissla sell?
Surf-inspired apparel and wetsuits for men, women and youth. Known for: Wetsuits, Boardshorts, Rash guards and sun shirts, Fleece and outerwear and Youth surf apparel.
Where is Vissla from?
Vissla is based in United States.
Where can you buy Vissla?
Vissla sells through its own online store and selected retailers. Its online store is at vissla.com.
Is Vissla's revenue growing?
We estimate Vissla's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Vissla's competitors?
Vissla's closest competitors in the Apparel category are Finisterre, Grundéns, HUK and Stio.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.