Batoko – D2C Ranking & Growth Metrics
Recycled plastic swimwear with bold wildlife prints, made in the UK.
Last updated · August 2026 edition · method v1.3
Batoko ranks #387 of 390 D2C brands in the August 2026 edition and #89 of 89 in Apparel, down 4 places on last month. We estimate Batoko's revenue is flat year on year (low confidence). Branded search is declining over the past year, with a seasonal peak in November and June. In Apparel, its closest competitor is Strafe (#384).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Batoko is today: #387 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Batoko's revenue growing?
We estimate Batoko's revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Batoko growing?
Batoko has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months. Site traffic is growing over the same 12 months. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Batoko
Batoko is a small independent swimwear brand based on the North West coast of England. It makes swimsuits for women from recycled plastic waste, with designs featuring bold, wildlife-inspired prints such as sea creatures and birds. The brand sells directly to consumers through its own website, offering a rotating range of printed swimsuits rather than large seasonal collections.
The brand positions itself as deliberately small-scale, working with a limited number of trusted suppliers and producing in small runs rather than overproducing. Its designs draw on time spent outdoors and near the coast, aiming for a playful and individual look rather than following trends. Batoko's customers are described as swimmers, sea-lovers, travellers and people who enjoy time outdoors and in the water.
Batoko competitors
The apparel brands closest to Batoko: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical outerwear for skiing and mountain sports, made in Aspen
American-made merino wool socks for outdoor and everyday use
Waterproof-breathable outerwear and accessories for cycling and outdoor activities
Recyclable trainers and footwear accessories sold direct to consumer.
Versatile performance apparel for everyday wear and travel
Batoko branded search volume
How often people search for Batoko by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and June and lowest in October.
Batoko's audience, products and channels
Products
- Products in store19
- New in the last 90 days0
- Typical price£60
- Price range£15 – £100
From Batoko's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Ecommerce stack
- Email & SMSMailchimp
- ReviewsJudge.me
- PaymentsShop Pay
Tools detected on batoko.com; detection covers common apps and may miss some.
Batoko: common questions
What does Batoko sell?
Recycled plastic swimwear with bold wildlife prints, made in the UK. Known for: Printed swimsuits, Recycled plastic swimwear and Wildlife-inspired designs.
Where is Batoko from?
Batoko is based in United Kingdom.
Where can you buy Batoko?
Batoko sells through its own online store and selected retailers. Its online store is at batoko.com.
When was Batoko founded?
Batoko was founded in 2017.
Is Batoko's revenue growing?
We estimate Batoko's revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Batoko's competitors?
Batoko's closest competitors in the Apparel category are Strafe, Farm to Feet, Showers Pass and Thousand Fell.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.