Girlfriend Collective – D2C Ranking & Growth Metrics
Leggings, sports bras and bodysuits made from recycled plastic bottles.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Girlfriend Collective is new to the index this month, entering at #294 of 522 overall and #99 of 142 in Apparel. On our estimate its revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Its closest Apparel competitor is Batoko (#521).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Girlfriend Collective is today: #294 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Girlfriend Collective's revenue growing?
We estimate Girlfriend Collective's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Girlfriend Collective growing?
Girlfriend Collective's Momentum score is 40.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Girlfriend Collective
Girlfriend Collective makes activewear and intimates — leggings, sports bras, bodysuits, unitards and shorts — built from recycled polyester, much of it derived from post-consumer plastic bottles. The line runs across five core fabrics, including Compressive, FLOAT and Luxe, and spans sizes XXS to 6XL. Garments are made in factories the brand says are certified for ethical labour, with roughly fourteen pairs of hands involved in producing each pair of leggings. The brand also runs a pre-loved resale marketplace and a take-back scheme that recycles old clothing, Girlfriend or otherwise, for store credit.
Girlfriend Collective competitors
The apparel brands closest to Girlfriend Collective: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Swimsuits made from recycled plastic waste, designed in England
Women's activewear and lifestyle clothing made in Los Angeles
Women's activewear, loungewear and sleepwear built on branded stretch fabrics
Outdoor apparel and bags known for the Strapcap hat and Rope Bag
Handcrafted Italian leather sneakers for men.
Girlfriend Collective branded search volume
How often people search for Girlfriend Collective by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
Girlfriend Collective's audience, products and channels
Products
- Products in store165
- New in the last 90 days0
- Typical priceUS$68
- Price rangeUS$23 – US$200
From Girlfriend Collective's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, France and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- Customer serviceGorgias
Tools detected on girlfriend.com; detection covers common apps and may miss some.
Girlfriend Collective: common questions
What does Girlfriend Collective sell?
Leggings, sports bras and bodysuits made from recycled plastic bottles.
Where is Girlfriend Collective from?
Girlfriend Collective is based in United States.
Where can you buy Girlfriend Collective?
Girlfriend Collective sells through its own online store and selected retailers. Its online store is at girlfriend.com.
When was Girlfriend Collective founded?
Girlfriend Collective was founded in 2016.
Who founded Girlfriend Collective?
Girlfriend Collective was founded by Quang Dinh.
Is Girlfriend Collective's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Girlfriend Collective's competitors?
Girlfriend Collective's closest competitors in the Apparel category are Batoko, Year of Ours, SET Active and KAVU.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Girlfriend Collective move, or the data as an export? See data & alerts.