SET Active – D2C Ranking & Growth Metrics
Women's activewear, loungewear and sleepwear built on branded stretch fabrics
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
SET Active is new to the index this month, entering at #36 of 522 overall and #16 of 142 in Apparel. It is among the faster-growing brands: its Momentum score is 73, where 50 means flat. Branded search is growing strongly over the past year, with a seasonal peak in June and August. Its closest Apparel competitor is Year of Ours (#472).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big SET Active is today: #36 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is SET Active's revenue growing?
We estimate SET Active's revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is SET Active growing?
SET Active's Momentum score is 72.9, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About SET Active
SET Active makes women's activewear, loungewear and sleepwear: leggings, bras, bike shorts, dresses and skirts alongside sweats, knitwear, outerwear and basics. The pieces are built around its own named fabrics, Aeraline, Formcloud, Sportbody and Luxform, each used across different product lines rather than a single uniform material. Instead of one core range, SET organises stock into themed seasonal drops such as SET State Fair, SET Paradiso, Gone Bananas and Coastline, plus a standing Core Collection and a separate Pro Shop section.
SET Active competitors
The apparel brands closest to SET Active: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Women's activewear and lifestyle clothing made in Los Angeles
Women's dresses, knitwear and denim with a resale programme and impact reporting.
Comfortable flats, loafers, boots and heels for women
Comfort-first women's flats, loafers and sneakers founded by two moms in 2015
Women's and children's clothing and bedding built around the trademarked Nap Dress
SET Active branded search volume
How often people search for SET Active by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in June and August and lowest in October.
SET Active's audience, products and channels
Social audience
- Instagram setactive 647k
- TikTok setactive 192k
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store827
- New in the last 90 days275
- Typical priceUS$62
- Price rangeUS$1 – US$500
From SET Active's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo
- MerchandisingRebuy
- AnalyticsTriple Whale
Tools detected on setactive.co; detection covers common apps and may miss some.
SET Active: common questions
What does SET Active sell?
Women's activewear, loungewear and sleepwear built on branded stretch fabrics.
Where is SET Active from?
SET Active is based in United States.
Where can you buy SET Active?
SET Active sells through its own online store and selected retailers. Its online store is at setactive.co.
Is SET Active's revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are SET Active's competitors?
SET Active's closest competitors in the Apparel category are Year of Ours, DÔEN, Margaux and Birdies.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like SET Active move, or the data as an export? See data & alerts.