Year of Ours – D2C Ranking & Growth Metrics
Women's activewear and lifestyle clothing made in Los Angeles
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Year of Ours is new to the index this month, entering at #472 of 522 overall and #133 of 142 in Apparel. On our estimate its revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in January and September. Its closest Apparel competitor is SET Active (#36).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Year of Ours is today: #472 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Year of Ours' revenue growing?
We estimate Year of Ours' revenue is shrinking year on year (medium confidence). Only one of the two signals is available for Year of Ours, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Year of Ours growing?
Year of Ours has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Its size score is driven most by social audience, with site traffic relatively weakest.
About Year of Ours
Year of Ours makes leggings, sports bras, active tops, sweatshirts, sweatpants and onesies, designed and produced in Los Angeles. Co-founder Eleanor Haycock started the label in 2016 after struggling to find workout clothes that fit and flattered her body rather than forcing her to fit standard activewear sizing, and built the brand with Lily Shin. Sizing runs XS to 2X, and roughly 80% of the range is cut, sewn and printed at the company's own factory and offices in El Monte, California, with fabrics developed for compression and sweat-wicking across repeated rounds of fit testing.
Year of Ours competitors
The apparel brands closest to Year of Ours: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Women's activewear, loungewear and sleepwear built on branded stretch fabrics
Women's merino base layers, ski gear and outdoor apparel from Norway
Women's dresses and clothing made from regenerative and organic cotton
Women's leather bags, small leather goods and clothing
Women's and children's clothing and bedding built around the trademarked Nap Dress
Year of Ours branded search volume
How often people search for Year of Ours by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in January and September and lowest in December.
Year of Ours' audience, products and channels
Social audience
- Instagram yearofours 98k
- TikTok yearofours 2.3k
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store244
- New in the last 90 days48
- Typical priceUS$77
- Price rangeUS$25 – US$300
From Year of Ours' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- PaymentsAfterpay
Tools detected on yearofours.com; detection covers common apps and may miss some.
Year of Ours: common questions
What does Year of Ours sell?
Women's activewear and lifestyle clothing made in Los Angeles.
Where is Year of Ours from?
Year of Ours is based in Los Angeles, United States.
Where can you buy Year of Ours?
Year of Ours sells through its own online store and selected retailers. Its online store is at yearofours.com.
When was Year of Ours founded?
Year of Ours was founded in 2016.
Who founded Year of Ours?
Year of Ours was founded by Eleanor Haycock and Lily Shin.
Is Year of Ours' revenue growing?
Our estimate is shrinking year on year, with medium confidence. It is a direction from online signals, not a sales figure.
Who are Year of Ours' competitors?
Year of Ours' closest competitors in the Apparel category are SET Active, Kari Traa, Christy Dawn and Cuyana.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Year of Ours move, or the data as an export? See data & alerts.