Kestin – D2C Ranking & Growth Metrics
Scottish menswear brand making outerwear, knitwear and shirts in Edinburgh.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Kestin is new to the index this month, entering at #376 of 522 overall and #116 of 142 in Apparel. On our estimate its revenue is growing year on year (high confidence). Branded search is steady over the past year. Its closest Apparel competitor is Mack Weldon (#217).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Kestin is today: #376 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Kestin's revenue growing?
We estimate Kestin's revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kestin growing?
Kestin's Momentum score is 56.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Kestin
Kestin makes men's clothing designed in Edinburgh, spanning outerwear, shirts, knitwear, trousers and accessories such as caps, scarves and a Tyninghame candle. Founder Kestin Hare set up the label in his hometown, drawing on Scottish heritage alongside vintage, workwear, military and sporting references. The brand works with UK mills and factories, including Halley Stevensons for an exclusive tartan, and makes locally wherever possible. Its flagship store sits in Stockbridge, with a design studio and HQ in Leith. Pieces include the Gullane Storm Parka, a taped-seam recycled nylon jacket, and a Fife Gansey knit built on traditional techniques.
Kestin competitors
The apparel brands closest to Kestin: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Men's underwear, undershirts and basics built on proprietary comfort fabrics.
Men's gym and training apparel developed with athlete wear-testers
Handcrafted Italian-made men's boots, loafers and dress shoes with bold materials
Men's shirts, chinos and workwear-inspired clothing built to wear in, not out.
Merino wool clothing and layers for hiking, running and outdoor life
Kestin vs Mack Weldon
Mack Weldon is the bigger brand (Scale 48.9 against 36.6), while Kestin is growing faster (Momentum 56 against 28). See Mack Weldon's page.
| October 2026 | Kestin | Mack Weldon |
|---|---|---|
| Overall rank | #376 | #217 |
| Apparel rank | #116 | #80 |
| Scale (size) | 36.6 | 48.9 |
| Momentum (growth) | 56.4 | 27.7 |
| Branded search | 36 | 50 |
| Site traffic | 30 | 48 |
| Social audience | 44 | 50 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kestin branded search volume
How often people search for Kestin by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Kestin's audience, products and channels
Social audience
- Instagram kestin.co 60k
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store164
- New in the last 90 days90
- Typical price€279
- Price range€35 – €700
From Kestin's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK and France.
Ecommerce stack
- Email & SMSKlaviyo, Mailchimp
- ReviewsYotpo
- Cross-borderGlobal-e
- PaymentsKlarna
Tools detected on kestin.co; detection covers common apps and may miss some.
Kestin: common questions
What does Kestin sell?
Scottish menswear brand making outerwear, knitwear and shirts in Edinburgh.
Where is Kestin from?
Kestin is based in Edinburgh, United Kingdom.
Where can you buy Kestin?
Kestin sells through its own online store and selected retailers. Its online store is at kestin.co.
Who founded Kestin?
Kestin was founded by Kestin Hare.
Is Kestin's revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Kestin's competitors?
Kestin's closest competitors in the Apparel category are Mack Weldon, Ten Thousand, TAFT and Taylor Stitch.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Kestin move, or the data as an export? See data & alerts.