Duckworth – D2C Ranking & Growth Metrics
Montana-made Merino wool clothing and layering systems, made in the USA.
Last updated · August 2026 edition · method v1.3
Duckworth ranks #263 of 312 D2C brands in the August 2026 edition and #57 of 63 in Apparel, unchanged on last month. We estimate Duckworth's revenue is flat year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among apparel brands selling merino clothing, its closest competitor is Ridge Merino (#204).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Duckworth is today: #263 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Duckworth's revenue growing?
We estimate Duckworth's revenue is flat year on year (medium confidence). Duckworth's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Duckworth growing?
Duckworth has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #256 to #263 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Duckworth
Duckworth makes Merino wool clothing for men and women, including baselayers, midlayers, outerwear, socks and accessories designed for layering across a range of temperatures. The brand traces its origins to conversations on a Montana ski lift, and its wool is supplied by the Helle family, fourth-generation sheep ranchers from Dillon, Montana who are also co-founders. Products are manufactured entirely in the USA, from raw wool through to finished garments, under what the brand calls a Sheep to Shelf approach.
The range is organised around a set of named fabrics, such as Vapor, Powder, Maverick, Sawtooth, Polaris, Snowcrest, Comet and WoolCloud, each suited to different layers or conditions, from lightweight everyday tees to insulated jackets. Duckworth positions itself around durability, domestic manufacturing and a direct link to its wool source, and sells primarily through its own website in men's and women's categories spanning tops, bottoms, jackets, vests, socks and accessories.
Duckworth branded search volume
How often people search for Duckworth by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and December and lowest in May.
Duckworth's audience, products and channels
Social audience
- Instagram duckworthco 85,070
- YouTube DuckworthCo 1,140
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store93
- New in the last 90 days7
- Typical priceUS$96
- Price rangeUS$2 – US$599
From Duckworth's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo, Postscript, Mailchimp
- ReviewsYotpo, Judge.me
Tools detected on duckworthco.com; detection covers common apps and may miss some.
Duckworth competitors
The apparel brands closest to Duckworth: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Merino wool clothing and layers for outdoor activities
Norwegian merino wool clothing for outdoor and everyday activities.
American-made merino wool socks for outdoor and everyday use
Women's wool base layers, ski wear and outdoor apparel from Norway
Merino wool apparel for skiing, biking and the outdoors
Duckworth: common questions
What does Duckworth sell?
Montana-made Merino wool clothing and layering systems, made in the USA. Known for: Vapor fabric baselayers, Powder Hoody, Comet Hoody, Merino wool socks and WoolCloud jackets.
Where is Duckworth from?
Duckworth is based in United States.
Where can you buy Duckworth?
Duckworth sells through its own online store. Its online store is at duckworthco.com.
Who founded Duckworth?
Duckworth was founded by The Helle Family.
Is Duckworth's revenue growing?
We estimate Duckworth's revenue is flat year on year (medium confidence). Duckworth's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Duckworth's competitors?
Duckworth's closest competitors in the Apparel category are Ridge Merino, Devold, Farm to Feet and Kari Traa.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.