Ridge Merino – D2C Ranking & Growth Metrics
Merino wool clothing and layers for outdoor activities
Last updated · August 2026 edition · method v1.3
Ridge Merino ranks #204 of 312 D2C brands in the August 2026 edition and #46 of 63 in Apparel, up 1 place on last month. We estimate Ridge Merino's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in November and December. Among apparel brands selling merino clothing, its closest competitor is Devold (#179).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ridge Merino is today: #204 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Ridge Merino's revenue growing?
We estimate Ridge Merino's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ridge Merino growing?
Ridge Merino's Momentum score is 64.8, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #228 to #204 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Ridge Merino
Ridge Merino makes merino wool clothing for outdoor activities such as hiking, backpacking, running, climbing, travel and skiing. The range covers men's and women's base layers, mid layers, shirts and tees, hoodies, pants, underwear, socks and accessories, including fabric blends such as merino plus Tencel and grid fleece mid layers. Products are organised by weight and use, from lightweight base layers to heavier mid layers and sun-protective hoodies, aimed at people who spend time outdoors across different seasons and climates.
The brand sells directly to consumers through its own website, shipping within the United States and to a range of other countries. Ridge Merino positions itself around the properties of merino wool and related natural and technical fabrics, with product pages and guides explaining material choices, layering and sizing. It also references sustainability and giving-back initiatives on its site, alongside standard direct-to-consumer services such as free shipping over a minimum order value and free returns.
Ridge Merino branded search volume
How often people search for Ridge Merino by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in November and December and lowest in September.
Ridge Merino's audience, products and channels
Social audience
- Instagram ridge_merino 40,614
- TikTok ridgemerino 2,200
Also on YouTube, Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store158
- New in the last 90 days13
- Typical priceUS$77
- Price rangeUS$11 – US$500
From Ridge Merino's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Canada, the UK and Australia.
Ecommerce stack
- Email & SMSKlaviyo
Tools detected on ridgemerino.com; detection covers common apps and may miss some.
Ridge Merino competitors
The apparel brands closest to Ridge Merino: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Norwegian merino wool clothing for outdoor and everyday activities.
Montana-made Merino wool clothing and layering systems, made in the USA.
Women's wool base layers, ski wear and outdoor apparel from Norway
Merino wool apparel for skiing, biking and the outdoors
American-made merino wool socks for outdoor and everyday use
Ridge Merino vs Devold
Devold is the bigger brand (Scale 40.0 against 36.8), while Ridge Merino is growing faster (Momentum 65 against 45). See Devold's page.
| August 2026 | Ridge Merino | Devold |
|---|---|---|
| Overall rank | #204 | #179 |
| Apparel rank | #46 | #41 |
| Scale (size) | 36.8 | 40.0 |
| Momentum (growth) | 64.8 | 45.3 |
| Branded search | 31 | 42 |
| Site traffic | 39 | 31 |
| Social audience | 41 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ridge Merino: common questions
What does Ridge Merino sell?
Merino wool clothing and layers for outdoor activities. Known for: Base layers, Mid layers (Cloudripper Grid Fleece), Sun Hoodies, Merino + Tencel clothing and Socks.
Where is Ridge Merino from?
Ridge Merino is based in United States.
Where can you buy Ridge Merino?
Ridge Merino sells through its own online store. Its online store is at ridgemerino.com.
Is Ridge Merino's revenue growing?
We estimate Ridge Merino's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ridge Merino's competitors?
Ridge Merino's closest competitors in the Apparel category are Devold, Duckworth, Kari Traa and Mons Royale.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.