Ministry of Supply – D2C Ranking & Growth Metrics
Performance clothing designed for the workplace.
Last updated · August 2026 edition · method v1.3
Ministry of Supply ranks #260 of 366 D2C brands in the August 2026 edition and #66 of 82 in Apparel, down 10 places on last month. We estimate Ministry of Supply's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among apparel brands selling performance work clothing, its closest competitor is Western Rise (#346).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ministry of Supply is today: #260 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Ministry of Supply's revenue growing?
We estimate Ministry of Supply's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ministry of Supply growing?
Ministry of Supply's Momentum score is 24.2, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ministry of Supply
Ministry of Supply makes performance clothing designed for the workplace, blending technical fabrics and construction with the look of traditional office wear. The brand positions its garments as a practical alternative to conventional business attire, aimed at professionals who want comfort and functionality without sacrificing a tailored appearance.
Ministry of Supply branded search volume
How often people search for Ministry of Supply by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Ministry of Supply's audience, products and channels
Social audience
- Instagram ministryofsupply 90,725
Followers as shown on each platform, end of August 2026.
Products
- Products in store95
- New in the last 90 days10
- Typical price168
- Price range38 – 500
From Ministry of Supply's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and the UK.
Ministry of Supply competitors
The apparel brands closest to Ministry of Supply: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Versatile performance apparel for everyday wear and travel
Merino wool clothing and layers for outdoor activities
Weatherproof outdoor clothing for hiking, climbing and mountain activities
Norwegian merino wool clothing for outdoor and everyday activities.
Montana-made Merino wool clothing and layering systems, made in the USA.
Ministry of Supply vs Western Rise
Ministry of Supply is the bigger brand (Scale 35.2 against 22.3), while Western Rise is growing faster (Momentum 27 against 24). See Western Rise's page.
| August 2026 | Ministry of Supply | Western Rise |
|---|---|---|
| Overall rank | #260 | #346 |
| Apparel rank | #66 | #78 |
| Scale (size) | 35.2 | 22.3 |
| Momentum (growth) | 24.2 | 26.6 |
| Branded search | 30 | 20 |
| Site traffic | 28 | 25 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ministry of Supply: common questions
What does Ministry of Supply sell?
Performance clothing designed for the workplace. Known for: Performance work clothing.
Where is Ministry of Supply from?
Ministry of Supply is based in United States.
Where can you buy Ministry of Supply?
Ministry of Supply sells through its own online store and selected retailers. Its online store is at ministryofsupply.com.
Is Ministry of Supply's revenue growing?
We estimate Ministry of Supply's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ministry of Supply's competitors?
Ministry of Supply's closest competitors in the Apparel category are Western Rise, Ridge Merino, Páramo and Devold.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.