Kjus – D2C Ranking & Growth Metrics
Swiss apparel brand.
Last updated · August 2026 edition · method v1.2
Kjus ranks #205 of 312 D2C brands in the August 2026 edition and #47 of 63 in Apparel, up 13 places on last month. We estimate Kjus' revenue is growing year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in January and December. Among apparel brands selling apparel, its closest competitor is Flylow Gear (#209).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kjus is today: #205 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Kjus' revenue growing?
We estimate Kjus' revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kjus growing?
Kjus' Momentum score is 58.9, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #190 to #205 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Kjus
Kjus is a Swiss apparel brand. Beyond its country of origin and general product category, the available sources do not provide detail on the brand's specific offerings, history, or business practices. Based on the classification provided, Kjus operates within the apparel sector and follows a direct-to-consumer sales model.
Kjus branded search volume
How often people search for Kjus by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in January and December and lowest in April.
Kjus' audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada, Germany, the UK and the Netherlands.
Kjus competitors
The apparel brands closest to Kjus: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Ski, bike and outdoor apparel built for mountain pursuits.
Technical hunting apparel and camouflage gear rooted in tactical military design.
Timeless, USA-made cycling apparel and accessories from San Francisco
Swedish outdoor apparel and fleece layers for trekking and trail running.
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Kjus vs Flylow Gear
Kjus leads on both size and growth: Scale 36.7 against 36.4, and Momentum 59 against 39. See Flylow Gear's page.
| August 2026 | Kjus | Flylow Gear |
|---|---|---|
| Overall rank | #205 | #209 |
| Apparel rank | #47 | #48 |
| Scale (size) | 36.7 | 36.4 |
| Momentum (growth) | 58.9 | 39.1 |
| Branded search | 40 | 35 |
| Site traffic | 33 | 28 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kjus: common questions
What does Kjus sell?
Swiss apparel brand.
Where is Kjus from?
Kjus is based in Switzerland.
Where can you buy Kjus?
Kjus sells through its own online store. Its online store is at kjus.com.
Is Kjus' revenue growing?
We estimate Kjus' revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kjus' competitors?
Kjus' closest competitors in the Apparel category are Flylow Gear, Kryptek, Ornot and Houdini Sportswear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.