Coalatree – D2C Ranking & Growth Metrics
Eco-minded outdoor apparel and accessories for adventure and everyday life
Last updated · August 2026 edition · method v1.2
Coalatree ranks #265 of 312 D2C brands in the August 2026 edition and #58 of 63 in Apparel, down 1 place on last month. We estimate Coalatree's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year. Among apparel brands selling outdoor apparel, its closest competitor is Houdini Sportswear (#194).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Coalatree is today: #265 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Coalatree's revenue growing?
We estimate Coalatree's revenue is shrinking year on year (medium confidence). Coalatree's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Coalatree growing?
Coalatree has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #227 to #265 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Coalatree
Coalatree designs eco-minded apparel and accessories for outdoor and everyday use, aiming to bridge mountain and city life. Its range includes pants, sweatshirts, jackets, tops and shorts for men and women, alongside accessories such as blankets, hammocks, headwear and packs. The brand describes its customers as adventurers of all kinds, from athletes and photographers to city dwellers and weekend explorers, and positions its products as practical, stylish and functional for both outdoor pursuits and daily life.
The company originated as an organic farm in Colorado before launching a workwear line in 2010 and later expanding into outdoor apparel, while continuing to emphasise sustainably produced goods. Coalatree sells directly to consumers through its own website, offering collections built around recycled materials and giveback initiatives, including using surplus fabric to make blankets for people experiencing homelessness in Salt Lake City, Utah, where it is based. It also partners with local organisations on trail maintenance and watershed protection, and works with tourism bodies such as Greater Zion on co-branded collections.
Coalatree branded search volume
How often people search for Coalatree by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Coalatree's audience, products and channels
Social audience
- Instagram coalatree 295,731
Also on YouTube, Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store77
- New in the last 90 days42
- Typical priceUS$69
- Price rangeUS$9 – US$500
From Coalatree's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- PaymentsKlarna, Shop Pay
- TrackingMeta Pixel
Tools detected on coalatree.com; detection covers common apps and may miss some.
Coalatree competitors
The apparel brands closest to Coalatree: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Swedish outdoor apparel and fleece layers for trekking and trail running.
Cycling and outdoor apparel for skiing, running and everyday wear
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture
French outdoor apparel for skiing, surfing, hiking and trail running.
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Coalatree: common questions
What does Coalatree sell?
Eco-minded outdoor apparel and accessories for adventure and everyday life. Known for: Trailhead Pants, Kachula Adventure Blanket, Evolution Hoodie, Baseline Midlayer Fleece Jacket and Hammocks.
Where is Coalatree from?
Coalatree is based in Salt Lake City, United States.
Where can you buy Coalatree?
Coalatree sells through its own online store. Its online store is at coalatree.com.
When was Coalatree founded?
Coalatree was founded in 2010.
Is Coalatree's revenue growing?
We estimate Coalatree's revenue is shrinking year on year (medium confidence). Coalatree's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Coalatree's competitors?
Coalatree's closest competitors in the Apparel category are Houdini Sportswear, Maloja, KAVU and Picture Organic Clothing.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.