Koio – D2C Ranking & Growth Metrics
Handcrafted Italian leather sneakers.
Last updated · August 2026 edition · method v1.3
Koio ranks #183 of 366 D2C brands in the August 2026 edition and #51 of 82 in Apparel, down 5 places on last month. We estimate Koio's revenue is flat year on year (high confidence). Branded search is declining over the past year. Among apparel brands selling leather sneakers, its closest competitor is Oliver Cabell (#65).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Koio is today: #183 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Koio's revenue growing?
We estimate Koio's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Koio growing?
Koio's Momentum score is 46.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Koio
Koio is a footwear brand that makes leather sneakers, produced in Italy using traditional shoemaking methods. The brand positions its shoes as a refined alternative to mass-produced trainers, emphasising materials and construction associated with Italian leather goods. Its range centres on sneaker silhouettes for men and women, sold alongside accessories.
Koio branded search volume
How often people search for Koio by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Koio's audience, products and channels
Social audience
- Instagram koio 147,523
- TikTok koio 638
- YouTube koionewyork 855
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store119
- New in the last 90 days15
- Typical price275
- Price range1 – 500
From Koio's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Koio competitors
The apparel brands closest to Koio: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
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Merino wool apparel for skiing, biking and the outdoors
Koio vs Oliver Cabell
Oliver Cabell leads on both size and growth: Scale 58.7 against 44.6, and Momentum 57 against 47. See Oliver Cabell's page.
| August 2026 | Koio | Oliver Cabell |
|---|---|---|
| Overall rank | #183 | #65 |
| Apparel rank | #51 | #18 |
| Scale (size) | 44.6 | 58.7 |
| Momentum (growth) | 46.8 | 57.3 |
| Branded search | 39 | 70 |
| Site traffic | 42 | 45 |
| Social audience | 54 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Koio: common questions
What does Koio sell?
Handcrafted Italian leather sneakers. Known for: Leather sneakers, Italian-made footwear and Men's and women's sneaker styles.
Where is Koio from?
Koio is based in Italy.
Where can you buy Koio?
Koio sells through its own online store and selected retailers. Its online store is at koio.co.
Is Koio's revenue growing?
We estimate Koio's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Koio's competitors?
Koio's closest competitors in the Apparel category are Oliver Cabell, Picture Organic Clothing, KAVU and Primary.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.