Cuyana – D2C Ranking & Growth Metrics
Women's leather bags, small leather goods and clothing
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Cuyana is new to the index this month, entering at #141 of 522 overall and #56 of 142 in Apparel. On our estimate its revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Its closest Apparel competitor is Hill House Home (#139).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Cuyana is today: #141 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Cuyana's revenue growing?
We estimate Cuyana's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Cuyana growing?
Cuyana's Momentum score is 40.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Cuyana
Cuyana makes women's leather bags, small leather goods and clothing under the motto
Cuyana competitors
The apparel brands closest to Cuyana: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Women's and children's clothing and bedding built around the trademarked Nap Dress
Comfort-first women's flats, loafers and sneakers founded by two moms in 2015
Comfortable flats, loafers, boots and heels for women
Women's dresses and clothing made from regenerative and organic cotton
Women's merino base layers, ski gear and outdoor apparel from Norway
Cuyana vs Hill House Home
Hill House Home leads on both size and growth: Scale 56.0 against 55.9, and Momentum 52 against 40. See Hill House Home's page.
| October 2026 | Cuyana | Hill House Home |
|---|---|---|
| Overall rank | #141 | #139 |
| Apparel rank | #56 | #55 |
| Scale (size) | 55.9 | 56.0 |
| Momentum (growth) | 40.3 | 51.8 |
| Branded search | 60 | 51 |
| Site traffic | 51 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Cuyana branded search volume
How often people search for Cuyana by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Cuyana's audience, products and channels
Products
- Products in store249
- New in the last 90 days11
- Typical priceUS$146
- Price rangeUS$5 – US$735
From Cuyana's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- Customer serviceZendesk
- TrackingGoogle Tag Manager
Tools detected on cuyana.com; detection covers common apps and may miss some.
Cuyana: common questions
What does Cuyana sell?
Women's leather bags, small leather goods and clothing.
Where is Cuyana from?
Cuyana is based in United States.
Where can you buy Cuyana?
Cuyana sells through its own online store and selected retailers. Its online store is at cuyana.com.
Is Cuyana's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Cuyana's competitors?
Cuyana's closest competitors in the Apparel category are Hill House Home, Birdies, Margaux and Christy Dawn.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Cuyana move, or the data as an export? See data & alerts.