Nisolo – D2C Ranking & Growth Metrics
Leather shoes, boots and accessories including handwoven huaraches
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Nisolo is new to the index this month, entering at #320 of 522 overall and #102 of 142 in Apparel. Demand is falling: its Momentum score is 30, well under the flat line of 50. Branded search is declining sharply over the past year, with a seasonal peak in October and November. Its closest Apparel competitor is Koio (#289).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Nisolo is today: #320 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Nisolo's revenue growing?
We estimate Nisolo's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Nisolo growing?
Nisolo's Momentum score is 30.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Nisolo
Nisolo makes leather shoes and accessories: boots, loafers, oxfords, sandals and huaraches, alongside bags, belts and wallets. Its handwoven huarache sandals, developed with artisans in Mexico, remain a signature style and have been updated into a 2.0 version. The brand holds Leather Working Group certification for its tanneries and ties its story to partnerships in Paradero and Todos Santos, pointing to supply chains built around named maker communities rather than anonymous factories.
Nisolo competitors
The apparel brands closest to Nisolo: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Handcrafted Italian leather sneakers for men.
Handbags and accessories blending California ease with Parisian polish
Women's leather bags, small leather goods and clothing
Athletic-inspired dress shoes and trainers built on running-shoe soles.
Handcrafted Italian-made men's boots, loafers and dress shoes with bold materials
Nisolo vs Koio
Koio leads on both size and growth: Scale 44.1 against 41.9, and Momentum 45 against 30. See Koio's page.
| October 2026 | Nisolo | Koio |
|---|---|---|
| Overall rank | #320 | #289 |
| Apparel rank | #102 | #97 |
| Scale (size) | 41.9 | 44.1 |
| Momentum (growth) | 30.2 | 44.8 |
| Branded search | 30 | 38 |
| Site traffic | 42 | 41 |
| Social audience | 55 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Nisolo branded search volume
How often people search for Nisolo by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in October and November and lowest in August.
Nisolo's audience, products and channels
Social audience
- Instagram nisoloshoes 160k
- TikTok nisoloshoes 3.1k
Also on Pinterest.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store157
- New in the last 90 days33
- Typical price159
- Price range10 – 368
From Nisolo's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Nisolo: common questions
What does Nisolo sell?
Leather shoes, boots and accessories including handwoven huaraches.
Where is Nisolo from?
Nisolo is based in United States.
Where can you buy Nisolo?
Nisolo sells through its own online store and selected retailers. Its online store is at nisolo.com.
Is Nisolo's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Nisolo's competitors?
Nisolo's closest competitors in the Apparel category are Koio, Clare V., Cuyana and Wolf & Shepherd.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Nisolo move, or the data as an export? See data & alerts.