tentree – D2C Ranking & Growth Metrics
Sustainable everyday apparel brand that plants trees with every purchase
Last updated · August 2026 edition · method v1.3
tentree ranks #74 of 312 D2C brands in the August 2026 edition and #19 of 63 in Apparel, down 4 places on last month. We estimate tentree's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and October. Among apparel brands selling everyday apparel, its closest competitor is Pelagic (#77).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big tentree is today: #74 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is tentree's revenue growing?
We estimate tentree's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is tentree growing?
tentree's Momentum score is 31.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #69 to #74 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About tentree
Tentree is a Canadian apparel brand selling everyday clothing for women and men, including t-shirts, hoodies, sweaters, jackets, pants and accessories such as bags and hats. Products are made using organic or recycled materials, such as TENCEL lyocell, organic cotton and recycled polyester, sourced through factories that are audited against the brand's code of conduct for labour standards. Tentree positions itself as an environmentally focused clothing company, with tree planting built into its business model as a core part of its identity.
tentree branded search volume
How often people search for tentree by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and October and lowest in February.
tentree's audience, products and channels
Social audience
- Instagram tentree 1,919,007
- YouTube tentree 6,270
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days413
- Typical priceUS$71
- Price rangeUS$5 – US$368
From tentree's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- SubscriptionsRecharge
- ReviewsYotpo
- MerchandisingRebuy
- PaymentsKlarna
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on tentree.com; detection covers common apps and may miss some.
tentree competitors
The apparel brands closest to tentree: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Performance fishing clothing and gear for men and women
National park-inspired apparel and gear that gives back to public lands.
Men's and women's apparel and denim, sold direct online.
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Technical merino wool hunting apparel and gear for specific game pursuits.
tentree vs Pelagic
tentree is the bigger brand (Scale 53.9 against 53.7), while Pelagic is growing faster (Momentum 56 against 32). See Pelagic's page.
| August 2026 | tentree | Pelagic |
|---|---|---|
| Overall rank | #74 | #77 |
| Apparel rank | #19 | #20 |
| Scale (size) | 53.9 | 53.7 |
| Momentum (growth) | 31.5 | 56.2 |
| Branded search | 43 | 56 |
| Site traffic | 41 | 38 |
| Social audience | 82 | 69 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
tentree: common questions
What does tentree sell?
Sustainable everyday apparel brand that plants trees with every purchase. Known for: T-shirts & graphics, Hoodies & sweatshirts, Sweaters & cardigans, Jackets & coats and Bags & accessories.
Where is tentree from?
tentree is based in Canada.
Where can you buy tentree?
tentree sells through its own online store and selected retailers. Its online store is at tentree.com.
Is tentree's revenue growing?
We estimate tentree's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are tentree's competitors?
tentree's closest competitors in the Apparel category are Pelagic, Parks Project, Outerknown and Roark.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.