Sunski – D2C Ranking & Growth Metrics
Outdoor sunglasses and SPF skincare made with recycled materials.
Last updated · August 2026 edition · method v1.2
Sunski ranks #172 of 312 D2C brands in the August 2026 edition and #39 of 63 in Apparel, down 5 places on last month. We estimate Sunski's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in May and June. Among apparel brands selling sunglasses, its closest competitor is Ombraz (#221).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sunski is today: #172 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Sunski's revenue growing?
We estimate Sunski's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sunski growing?
Sunski's Momentum score is 39.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #152 to #172 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Sunski
Sunski designs and sells sunglasses, along with SPF skincare products, aimed at people who spend time outdoors. The range covers everyday, premium and alpine styles for men and women, made with polarised lenses and a recycled polymer frame material called SuperLight, which the brand developed itself. Products are sold direct to consumers through its own website, with accessories such as cases and retaining straps offered alongside the eyewear.
The brand positions itself around outdoor adventure and environmental responsibility, describing sustainability as a core part of its approach to materials, packaging and operations. It states that it is a certified Climate Neutral brand and uses recycled textiles and plastic-free packaging. Sunski began with founders Tom and Michael, who started with an unrelated product before moving into sunglasses after one of them brought back a few pairs from a trip to Australia. The company offers a lifetime warranty on its eyewear and emphasises community and quality as guiding values.
Sunski branded search volume
How often people search for Sunski by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in May and June and lowest in October.
Sunski's audience, products and channels
Social audience
- Instagram sunski 115,966
- TikTok sunskihq 649
Followers as shown on each platform, end of August 2026.
Products
- Products in store141
- New in the last 90 days1
- Typical priceUS$30
- Price rangeUS$5 – US$199
From Sunski's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, the UK and Australia.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- Customer serviceGorgias
- AnalyticsTriple Whale, Hotjar
Tools detected on sunski.com; detection covers common apps and may miss some.
Sunski competitors
The apparel brands closest to Sunski: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
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Sunski vs Ombraz
Sunski is the bigger brand (Scale 41.2 against 34.3), while Ombraz is growing faster (Momentum 52 against 39). See Ombraz's page.
| August 2026 | Sunski | Ombraz |
|---|---|---|
| Overall rank | #172 | #221 |
| Apparel rank | #39 | #52 |
| Scale (size) | 41.2 | 34.3 |
| Momentum (growth) | 39.4 | 51.8 |
| Branded search | 37 | 30 |
| Site traffic | 36 | 27 |
| Social audience | 52 | 47 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Sunski: common questions
What does Sunski sell?
Outdoor sunglasses and SPF skincare made with recycled materials. Known for: Polarized sunglasses, SuperLight recycled frames, Alpine and Everyday collections, SPF skincare line and Lifetime warranty.
Where is Sunski from?
Sunski is based in United States.
Where can you buy Sunski?
Sunski sells through its own online store and selected retailers. Its online store is at sunski.com.
Who founded Sunski?
Sunski was founded by Tom and Michael.
Is Sunski's revenue growing?
We estimate Sunski's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sunski's competitors?
Sunski's closest competitors in the Apparel category are Ombraz, Knockaround, ROKA and Maloja.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.