Strafe – D2C Ranking & Growth Metrics
Technical outerwear for skiing and mountain sports, made in Aspen
Last updated · August 2026 edition · method v1.2
Strafe ranks #307 of 312 D2C brands in the August 2026 edition and #63 of 63 in Apparel, unchanged on last month. We estimate Strafe's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in December and January. Among apparel brands selling ski outerwear, its closest competitor is TREW (#253).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Strafe is today: #307 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Strafe's revenue growing?
We estimate Strafe's revenue is shrinking year on year (medium confidence). Strafe's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Strafe growing?
Strafe has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #265 to #307 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Strafe
Strafe Outerwear designs technical apparel for skiing, riding and other mountain pursuits, with a growing range that also extends into cycling and trail layers for warmer months. The company was founded by twin brothers John and Pete Gaston, whose obsession with Aspen Highlands' Highland Bowl led them to develop apparel suited to hiking, skiing and moving efficiently across variable mountain conditions. Products include jackets, pants and bibs, mid-layers and baselayers, built using technical fabrics and constructions intended for breathability, weather protection and mobility.
The brand is athlete-owned and based in Aspen, Colorado, at the foot of the Aspen Highlands ski resort, where it also maintains a showroom. Strafe sells direct to consumers through its own website, organised into men's and women's winter and summer collections, alongside a network of retail partners. It positions itself around authenticity tied to its mountain-town origins, targeting skiers, riders and other outdoor enthusiasts seeking purpose-built, performance-oriented gear.
Strafe branded search volume
How often people search for Strafe by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in December and January and lowest in June.
Strafe's audience, products and channels
Social audience
- Instagram strafeouterwear 19,680
- YouTube 181
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store163
- New in the last 90 days0
- Typical priceUS$200
- Price rangeUS$10 – US$1,299
From Strafe's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsStamped
- PaymentsShop Pay
Tools detected on strafeouterwear.com; detection covers common apps and may miss some.
Strafe competitors
The apparel brands closest to Strafe: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Backcountry-focused ski and snowboard outerwear, bibs and jackets
Swedish maker of ski, outdoor and work gloves
Ski, bike and outdoor apparel built for mountain pursuits.
American-made merino wool socks for outdoor and everyday use
Waterproof-breathable outerwear and accessories for cycling and outdoor activities
Strafe: common questions
What does Strafe sell?
Technical outerwear for skiing and mountain sports, made in Aspen. Known for: Ski jackets, Pants & bibs, Mid-layers, Baselayers and Cycling apparel.
Where is Strafe from?
Strafe is based in Aspen, Colorado, United States.
Where can you buy Strafe?
Strafe sells through its own online store and selected retailers. Its online store is at strafeouterwear.com.
When was Strafe founded?
Strafe was founded in 2010.
Who founded Strafe?
Strafe was founded by John Gaston and Pete Gaston.
Is Strafe's revenue growing?
We estimate Strafe's revenue is shrinking year on year (medium confidence). Strafe's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Strafe's competitors?
Strafe's closest competitors in the Apparel category are TREW, Hestra, Flylow Gear and Farm to Feet.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.