Ombraz – D2C Ranking & Growth Metrics
Armless sunglasses with a built-in cord instead of sidearms.
Last updated · August 2026 edition · method v1.2
Ombraz ranks #221 of 312 D2C brands in the August 2026 edition and #52 of 63 in Apparel, down 2 places on last month. We estimate Ombraz's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in May and June. Among apparel brands selling sunglasses, its closest competitor is Sunski (#172).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ombraz is today: #221 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ombraz's revenue growing?
We estimate Ombraz's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ombraz growing?
Ombraz's Momentum score is 51.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #202 to #221 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ombraz
Ombraz makes armless sunglasses that use a built-in cord instead of traditional sidearms, aiming to be more comfortable, durable, secure and packable than conventional eyewear. The range includes styles such as Classic, Leggero, Dolomite, Cammina, Viale, Teton and Azzurro, offered with polarized, non-polarized, low-light and mirrored lenses, in multiple sizes, and designed for activities including cycling, running, hiking, fishing, aviation and everyday wear. Frames are made from TR-90 nylon and lenses use Carl Zeiss optics; the sunglasses are handmade in Italy and sold with a lifetime warranty.
Ombraz branded search volume
How often people search for Ombraz by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in May and June and lowest in September.
Ombraz's audience, products and channels
Social audience
- Instagram ombraz 76,628
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store47
- New in the last 90 days0
- Typical priceUS$145
- Price rangeUS$6 – US$600
From Ombraz's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo
- Customer serviceGorgias
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on ombraz.com; detection covers common apps and may miss some.
Ombraz competitors
The apparel brands closest to Ombraz: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Outdoor sunglasses and SPF skincare made with recycled materials.
Affordable sunglasses and eyewear from San Diego
Performance sunglasses, eyeglasses and eyewear accessories for athletes
Apparel brand sold through wholesale and direct channels
Technical hunting apparel, packs and gear for field conditions.
Ombraz vs Sunski
Sunski is the bigger brand (Scale 41.2 against 34.3), while Ombraz is growing faster (Momentum 52 against 39). See Sunski's page.
| August 2026 | Ombraz | Sunski |
|---|---|---|
| Overall rank | #221 | #172 |
| Apparel rank | #52 | #39 |
| Scale (size) | 34.3 | 41.2 |
| Momentum (growth) | 51.8 | 39.4 |
| Branded search | 30 | 37 |
| Site traffic | 27 | 36 |
| Social audience | 47 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ombraz: common questions
What does Ombraz sell?
Armless sunglasses with a built-in cord instead of sidearms. Known for: Classic, Leggero, Azzurro, Dolomite and Cammina.
Where is Ombraz from?
Ombraz is based in Bellevue, United States.
Where can you buy Ombraz?
Ombraz sells through its own online store and selected retailers. Its online store is at ombraz.com.
When was Ombraz founded?
Ombraz was founded in 2018.
Who founded Ombraz?
Ombraz was founded by Jensen and Nikolai.
Is Ombraz's revenue growing?
We estimate Ombraz's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ombraz's competitors?
Ombraz's closest competitors in the Apparel category are Sunski, Knockaround, ROKA and Airblaster.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.