ROKA – D2C Ranking & Growth Metrics
Performance sunglasses, eyeglasses and eyewear accessories for athletes
Last updated · August 2026 edition · method v1.2
ROKA ranks #37 of 312 D2C brands in the August 2026 edition and #11 of 63 in Apparel, down 1 place on last month. We estimate ROKA's revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Among apparel brands selling sunglasses, its closest competitor is Knockaround (#79).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big ROKA is today: #37 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is ROKA's revenue growing?
We estimate ROKA's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is ROKA growing?
ROKA's Momentum score is 39.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #29 to #37 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About ROKA
ROKA designs and sells performance sunglasses, eyewear and apparel, positioned for athletes and active people across running, cycling, triathlon, golf, fishing, outdoor and training pursuits. The range includes sunglasses, prescription sunglasses, eyeglasses, readers, blue light and protective eyewear, built with lightweight titanium and mixed-material frames, along with accessories such as clip-ons, replacement lenses, cases and logo gear. Products are organised by activity and by frame type, with options for custom and limited-edition releases.
ROKA branded search volume
How often people search for ROKA by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
ROKA's audience, products and channels
Social audience
- Instagram roka 240,297
- TikTok roka 3,214
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store590
- New in the last 90 days9
- Typical price150
- Price range5 – 355
From ROKA's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on roka.com; detection covers common apps and may miss some.
ROKA competitors
The apparel brands closest to ROKA: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Affordable sunglasses and eyewear from San Diego
Outdoor sunglasses and SPF skincare made with recycled materials.
Armless sunglasses with a built-in cord instead of sidearms.
Outdoor and lifestyle apparel for men and women, including performance and casual clothing.
Performance cycling apparel and kits from Melbourne
ROKA vs Knockaround
ROKA leads on both size and growth: Scale 60.8 against 53.4, and Momentum 39 against 23. See Knockaround's page.
| August 2026 | ROKA | Knockaround |
|---|---|---|
| Overall rank | #37 | #79 |
| Apparel rank | #11 | #21 |
| Scale (size) | 60.8 | 53.4 |
| Momentum (growth) | 39.0 | 22.7 |
| Branded search | 76 | 48 |
| Site traffic | 47 | 54 |
| Social audience | 60 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
ROKA: common questions
What does ROKA sell?
Performance sunglasses, eyeglasses and eyewear accessories for athletes. Known for: Lyno Sunglasses, Alto Sunglasses, Titanium Collection eyewear, Wind Down blue light glasses and Custom eyewear.
Where is ROKA from?
ROKA is based in Austin, Texas, United States.
Where can you buy ROKA?
ROKA sells through its own online store. Its online store is at roka.com.
Is ROKA's revenue growing?
We estimate ROKA's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are ROKA's competitors?
ROKA's closest competitors in the Apparel category are Knockaround, Sunski, Ombraz and KÜHL.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.