Vivobarefoot – D2C Ranking & Growth Metrics
Barefoot-style footwear for everyday wear, sport and outdoor activity.
Last updated · August 2026 edition · method v1.2
Vivobarefoot ranks #1 of 312 D2C brands in the August 2026 edition and #1 of 63 in Apparel, unchanged on last month. We estimate Vivobarefoot's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among apparel brands selling barefoot shoes, its closest competitor is Xero Shoes (#23).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Vivobarefoot is today: #1 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Vivobarefoot's revenue growing?
We estimate Vivobarefoot's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Vivobarefoot growing?
Vivobarefoot's Momentum score is 42.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Vivobarefoot
Vivobarefoot is a footwear brand based in the United Kingdom that designs barefoot-style shoes for everyday wear, sport and outdoor activity. Its products use thin, flexible soles intended to let the foot move naturally, and the range covers footwear for men, women and children across casual, work and performance categories. The brand positions itself around the idea of natural movement and foot health, offering an alternative to conventionally cushioned and structured shoes.
Vivobarefoot sells primarily through its own website as a direct-to-consumer brand, alongside distribution through selected retail partners. The brand communicates its philosophy through product descriptions and educational content about barefoot movement, targeting consumers interested in minimalist footwear, natural fitness and outdoor lifestyles. Products span a range of price points and use cases, from daily urban wear to hiking and running.
Vivobarefoot branded search volume
How often people search for Vivobarefoot by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Vivobarefoot's audience, products and channels
Social audience
- Instagram vivobarefoot 1,104,619
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the UK, Germany, Sweden and Canada.
Vivobarefoot competitors
The apparel brands closest to Vivobarefoot: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Barefoot and minimalist footwear for men, women and kids.
British outdoor clothing and accessories made from recycled and organic materials.
Premium cycling clothing and accessories for road, gravel and mountain biking.
Scandinavian outdoor clothing, footwear and gear sold direct online
British-made surf and outdoor clothing and wetsuits.
Vivobarefoot vs Xero Shoes
Vivobarefoot leads on both size and growth: Scale 77.8 against 64.2, and Momentum 42 against 39. See Xero Shoes' page.
| August 2026 | Vivobarefoot | Xero Shoes |
|---|---|---|
| Overall rank | #1 | #23 |
| Apparel rank | #1 | #7 |
| Scale (size) | 77.8 | 64.2 |
| Momentum (growth) | 42.3 | 38.9 |
| Branded search | 86 | 71 |
| Site traffic | 71 | 60 |
| Social audience | 76 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Vivobarefoot: common questions
What does Vivobarefoot sell?
Barefoot-style footwear for everyday wear, sport and outdoor activity. Known for: Barefoot shoes, Minimalist running shoes, Kids' barefoot footwear, Outdoor and hiking footwear and Work footwear.
Where is Vivobarefoot from?
Vivobarefoot is based in United Kingdom.
Where can you buy Vivobarefoot?
Vivobarefoot sells through its own online store. Its online store is at vivobarefoot.com.
Is Vivobarefoot's revenue growing?
We estimate Vivobarefoot's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Vivobarefoot's competitors?
Vivobarefoot's closest competitors in the Apparel category are Xero Shoes, Passenger, Rapha and RevolutionRace.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.