Catbird – D2C Ranking & Growth Metrics
Solid gold and silver fine jewelry, including engagement rings
Last updated · August 2026 edition · method v1.3
Catbird ranks #89 of 366 D2C brands in the August 2026 edition and #29 of 82 in Apparel, down 3 places on last month. We estimate Catbird's revenue is flat year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in November and December. Among apparel brands selling fine jewelry, its closest competitor is Linjer (#85).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Catbird is today: #89 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Catbird's revenue growing?
We estimate Catbird's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Catbird growing?
Catbird's Momentum score is 54.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Catbird
Catbird designs and sells fine jewelry in solid gold and silver, including rings, necklaces, earrings, bracelets and charms. The range spans everyday pieces such as stacking rings, hoop earrings and layering necklaces through to engagement rings, wedding bands and lab-grown diamond jewelry. Many designs can be personalized with initials, birth months or zodiac signs, and the brand regularly releases limited collaborations with musicians, artists and other creative partners.
The brand sells directly to customers through its own website and a small number of physical stores, where it also offers services such as ear piercing and ring consultations. Catbird positions itself around everyday fine jewelry that can be layered, stacked and worn continuously, alongside a dedicated wedding and engagement offering. It serves shoppers looking for both affordable, giftable pieces and more considered milestone purchases such as engagement rings.
Catbird branded search volume
How often people search for Catbird by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is seasonal, peaking in November and December and lowest in February.
Catbird's audience, products and channels
Social audience
- Instagram catbirdnyc 557,453
- TikTok catbird.nyc 50,500
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Spain.
Catbird competitors
The apparel brands closest to Catbird: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Affordably-priced fine jewelry, bags and watches with sustainable materials.
Performance running caps and lightweight headwear for athletes.
Technical merino wool hunting apparel and gear for specific game pursuits.
Technical cycling apparel with a contemporary design aesthetic
Women's apparel and home goods brand known for the Nap Dress
Catbird vs Linjer
Linjer is the bigger brand (Scale 56.5 against 55.9), while Catbird is growing faster (Momentum 55 against 44). See Linjer's page.
| August 2026 | Catbird | Linjer |
|---|---|---|
| Overall rank | #89 | #85 |
| Apparel rank | #29 | #26 |
| Scale (size) | 55.9 | 56.5 |
| Momentum (growth) | 54.7 | 43.5 |
| Branded search | 46 | 53 |
| Site traffic | 54 | 53 |
| Social audience | 70 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Catbird: common questions
What does Catbird sell?
Solid gold and silver fine jewelry, including engagement rings. Known for: Engagement rings, Stacking rings, Charms & lockets, Gold chain necklaces and Tennis bracelets.
Where is Catbird from?
Catbird is based in United States.
Where can you buy Catbird?
Catbird sells through its own online store and selected retailers. Its online store is at catbirdnyc.com.
Is Catbird's revenue growing?
We estimate Catbird's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Catbird's competitors?
Catbird's closest competitors in the Apparel category are Linjer, Ciele, First Lite and Pas Normal Studios.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.