Missoma – D2C Ranking & Growth Metrics
British direct-to-consumer gold and silver jewellery brand.
Last updated · August 2026 edition · method v1.3
Missoma ranks #54 of 366 D2C brands in the August 2026 edition and #17 of 82 in Apparel, down 3 places on last month. We estimate Missoma's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among apparel brands selling gold jewellery, its closest competitor is Monica Vinader (#5).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Missoma is today: #54 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Missoma's revenue growing?
We estimate Missoma's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Missoma growing?
Missoma's Momentum score is 40.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Missoma
Missoma is a British jewellery brand selling gold and silver pieces, including necklaces, earrings, hoops and chains, alongside items such as a jewellery care kit and necklace extenders. The brand sells directly to customers through its own website, missoma.com, with international shipping to a wide range of countries and currencies.
The product range spans everyday fine jewellery and collaborative designs, such as pieces created with Lucy Williams, alongside layering chains, charm hoops and statement earrings. Missoma positions itself as an online-first retailer, offering free delivery thresholds by country and accessories like gift cards and jewellery care products to support its core range. It is based in the United Kingdom and trades primarily through its direct-to-consumer website.
Missoma branded search volume
How often people search for Missoma by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in February.
Missoma's audience, products and channels
Social audience
- Instagram missomalondon 665,444
- TikTok missomalondon 32,100
- YouTube MissomaJewellery 1,850
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store984
- New in the last 90 days91
- Typical price125
- Price range5 – 6,995
From Missoma's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia, Canada and Germany.
Missoma competitors
The apparel brands closest to Missoma: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Gold vermeil and silver jewellery for women
Performance sunglasses, eyeglasses and eyewear accessories for athletes
Timeless cotton clothing and home textiles made with ethical sourcing
Outdoor and lifestyle apparel for men and women, including performance and casual clothing.
Comfort-focused sneakers, loafers and dress shoes for men and women.
Missoma vs Monica Vinader
Monica Vinader leads on both size and growth: Scale 72.6 against 60.6, and Momentum 41 against 40. See Monica Vinader's page.
| August 2026 | Missoma | Monica Vinader |
|---|---|---|
| Overall rank | #54 | #5 |
| Apparel rank | #17 | #3 |
| Scale (size) | 60.6 | 72.6 |
| Momentum (growth) | 40.3 | 41.1 |
| Branded search | 62 | 78 |
| Site traffic | 50 | 66 |
| Social audience | 71 | 74 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Missoma: common questions
What does Missoma sell?
British direct-to-consumer gold and silver jewellery brand. Known for: Gold necklaces, Hoop earrings, Chain necklaces, Jewellery care kits and Designer collaborations.
Where is Missoma from?
Missoma is based in United Kingdom.
Where can you buy Missoma?
Missoma sells through its own online store and selected retailers. Its online store is at missoma.com.
Is Missoma's revenue growing?
We estimate Missoma's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Missoma's competitors?
Missoma's closest competitors in the Apparel category are Monica Vinader, ROKA, Kotn and KÜHL.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.