Aurate New York – D2C Ranking & Growth Metrics
Fine gold and diamond jewellery with a lifetime warranty
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Aurate New York is new to the index this month, entering at #352 of 522 overall and #109 of 142 in Apparel. On our estimate its revenue is flat year on year (low confidence). Branded search is growing strongly over the past year. Its closest Apparel competitor is Edge of Ember (#407).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Aurate New York is today: #352 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Aurate New York's revenue growing?
We estimate Aurate New York's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Aurate New York growing?
Aurate New York has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing strongly over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Aurate New York
Aurate New York makes fine jewellery: rings, necklaces, earrings, bracelets and tennis pieces in gold and diamonds. The brand backs its pieces with a lifetime warranty, a signal of durability for jewellery meant to be worn daily rather than kept for occasions. It describes its jewellery as sustainable, pointing to its sourcing and materials choices as a point of difference from conventional fine jewellery houses.
Aurate New York competitors
The apparel brands closest to Aurate New York: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Fine jewellery in gold plated, solid gold and silver, with personalised and birthstone pieces.
Gold vermeil, silver and diamond jewellery with lifetime repairs and in-store piercing.
Personalized fine jewelry spanning charms, tennis bracelets, chains and bridal rings.
Solid gold fine jewelry, stacking rings and engagement rings from New York.
Fine jewellery, leather bags and watches made with lasting materials.
Aurate New York branded search volume
How often people search for Aurate New York by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Aurate New York's audience, products and channels
Social audience
- Instagram auratenewyork 247k
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store854
- New in the last 90 days116
- Typical price888
- Price range1 – 21,558
From Aurate New York's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Aurate New York: common questions
What does Aurate New York sell?
Fine gold and diamond jewellery with a lifetime warranty.
Where is Aurate New York from?
Aurate New York is based in New York, United States.
Where can you buy Aurate New York?
Aurate New York sells through its own online store and selected retailers. Its online store is at auratenewyork.com.
Is Aurate New York's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Aurate New York's competitors?
Aurate New York's closest competitors in the Apparel category are Edge of Ember, Monica Vinader, Kinn and Catbird.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Aurate New York move, or the data as an export? See data & alerts.