Edge of Ember – D2C Ranking & Growth Metrics
Fine jewellery in gold plated, solid gold and silver, with personalised and birthstone pieces.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Edge of Ember is new to the index this month, entering at #407 of 522 overall and #125 of 142 in Apparel. On our estimate its revenue is flat year on year (low confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and December. Its closest Apparel competitor is Aurate New York (#352).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Edge of Ember is today: #407 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Edge of Ember's revenue growing?
We estimate Edge of Ember's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Edge of Ember growing?
Edge of Ember's Momentum score is 44.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Edge of Ember
Edge of Ember makes fine jewellery in gold plated, solid gold and diamond, and silver finishes, spanning necklaces, earrings, bracelets and rings. The catalogue leans on personalisation: initial pieces, engravable necklaces, birthstone and zodiac jewellery, and Toi et Moi designs that pair two stones. Alongside the core collections, Edge of Ember runs collaborations, including pieces with Lily Pebbles and Charlotte Collins, and keeps a rotating set of 'EOE Icons' and seasonal birthstone edits rather than a single fixed line.
Edge of Ember competitors
The apparel brands closest to Edge of Ember: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Fine gold and diamond jewellery with a lifetime warranty
Gold vermeil, silver and diamond jewellery with lifetime repairs and in-store piercing.
Personalized fine jewelry spanning charms, tennis bracelets, chains and bridal rings.
Solid gold fine jewelry, stacking rings and engagement rings from New York.
Fine jewellery, leather bags and watches made with lasting materials.
Edge of Ember branded search volume
How often people search for Edge of Ember by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and December and lowest in April.
Edge of Ember's audience, products and channels
Social audience
- Instagram edgeofember 160k
- TikTok edgeofember 2.8k
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store599
- New in the last 90 days49
- Typical price£133
- Price range£3 – £2,730
From Edge of Ember's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- Customer serviceGorgias
- PaymentsKlarna
Tools detected on edgeofember.com; detection covers common apps and may miss some.
Edge of Ember: common questions
What does Edge of Ember sell?
Fine jewellery in gold plated, solid gold and silver, with personalised and birthstone pieces.
Where is Edge of Ember from?
Edge of Ember is based in United Kingdom.
Where can you buy Edge of Ember?
Edge of Ember sells through its own online store and selected retailers. Its online store is at edgeofember.com.
Is Edge of Ember's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Edge of Ember's competitors?
Edge of Ember's closest competitors in the Apparel category are Aurate New York, Monica Vinader, Kinn and Catbird.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Edge of Ember move, or the data as an export? See data & alerts.