Daisy London – D2C Ranking & Growth Metrics
Everyday gold, silver and gemstone jewellery designed in London
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Daisy London is new to the index this month, entering at #334 of 522 overall and #106 of 142 in Apparel. On our estimate its revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Its closest Apparel competitor is Community Clothing (#256).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Daisy London is today: #334 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Daisy London's revenue growing?
We estimate Daisy London's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Daisy London growing?
Daisy London's Momentum score is 40.7, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Daisy London
Daisy London makes necklaces, earrings, rings and bracelets in gold, silver, mixed metal and gemstone finishes, including solid gold and diamond pieces. The London brand works with designers and personalities on capsule collections, among them Polly Newman, Shrimps and Estée Lalonde, alongside its own personalised jewellery and gift sets. Jewellery cases and a dedicated wedding shop sit alongside the core necklace, earring, ring and bracelet lines.
Daisy London competitors
The apparel brands closest to Daisy London: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
UK-made jeans, knitwear and everyday clothing for men, women and kids.
Numbered-model sneakers and accessories for daily wear
Soft everyday basics and knitwear for men and women, built around a signature jersey tee
Fine gold and diamond jewellery with a lifetime warranty
Fine jewellery in gold plated, solid gold and silver, with personalised and birthstone pieces.
Daisy London vs Community Clothing
Community Clothing leads on both size and growth: Scale 45.8 against 40.5, and Momentum 44 against 41. See Community Clothing's page.
| October 2026 | Daisy London | Community Clothing |
|---|---|---|
| Overall rank | #334 | #256 |
| Apparel rank | #106 | #91 |
| Scale (size) | 40.5 | 45.8 |
| Momentum (growth) | 40.7 | 43.8 |
| Branded search | 29 | 48 |
| Site traffic | 36 | 44 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Daisy London branded search volume
How often people search for Daisy London by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in April.
Daisy London's audience, products and channels
Social audience
- Instagram daisylondon 198k
- TikTok daisylondonjewellery 14k
- YouTube 652
Also on Pinterest.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store1,000+
- New in the last 90 days104
- Typical priceUS$165
- Price rangeUS$3 – US$1,192
From Daisy London's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK and Australia.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsYotpo
- Customer serviceGorgias
- PaymentsKlarna
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on daisyjewellery.com; detection covers common apps and may miss some.
Daisy London: common questions
What does Daisy London sell?
Everyday gold, silver and gemstone jewellery designed in London.
Where is Daisy London from?
Daisy London is based in London, United Kingdom.
Where can you buy Daisy London?
Daisy London sells through its own online store and selected retailers. Its online store is at daisyjewellery.com.
Is Daisy London's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Daisy London's competitors?
Daisy London's closest competitors in the Apparel category are Community Clothing, Atoms, Marine Layer and Aurate New York.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Daisy London move, or the data as an export? See data & alerts.