gorjana – D2C Ranking & Growth Metrics
Gold and silver-plated jewellery, from layering necklaces to fine diamond pieces
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
gorjana is new to the index this month, entering at #34 of 522 overall and #15 of 142 in Apparel. On our estimate its revenue is flat year on year (low confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Its closest Apparel competitor is Monica Vinader (#22).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big gorjana is today: #34 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is gorjana's revenue growing?
We estimate gorjana's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is gorjana growing?
gorjana's Momentum score is 43.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About gorjana
gorjana makes jewellery in gold plate, silver plate and 14K fine gold: necklaces, earrings, bracelets, rings and charms, along with bridal and birthstone pieces. The catalogue runs from layering chains and initial pendants to diamond and lab-grown diamond styles, sold both online and in its own stores. Each October the brand donates 50% of the purchase price of its Pink Collection to the Breast Cancer Research Foundation.
gorjana competitors
The apparel brands closest to gorjana: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Gold vermeil, silver and diamond jewellery with lifetime repairs and in-store piercing.
Stackable jewellery and piercing studios from London
Personalised jewellery, watches and gifts with celebrity collaborations
Gold and silver jewellery, from fine chains to statement earrings
Everyday gold, silver and gemstone jewellery designed in London
gorjana vs Monica Vinader
Monica Vinader leads on both size and growth: Scale 72.1 against 69.3, and Momentum 44 against 43. See Monica Vinader's page.
| October 2026 | gorjana | Monica Vinader |
|---|---|---|
| Overall rank | #34 | #22 |
| Apparel rank | #15 | #11 |
| Scale (size) | 69.3 | 72.1 |
| Momentum (growth) | 43.3 | 44.3 |
| Branded search | 81 | 77 |
| Site traffic | 58 | 66 |
| Social audience | 69 | 74 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
gorjana branded search volume
How often people search for gorjana by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in October.
gorjana's audience, products and channels
Social audience
- Instagram gorjana 520k
- TikTok gorjana 80k
- YouTube gorjanabrand 1.5k
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store249
- New in the last 90 days70
- Typical price68
- Price range30 – 5,990
From gorjana's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
gorjana: common questions
What does gorjana sell?
Gold and silver-plated jewellery, from layering necklaces to fine diamond pieces.
Where is gorjana from?
gorjana is based in United States.
Where can you buy gorjana?
gorjana sells through its own online store and selected retailers. Its online store is at gorjana.com.
Is gorjana's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are gorjana's competitors?
gorjana's closest competitors in the Apparel category are Monica Vinader, Astrid & Miyu, Abbott Lyon and Missoma.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like gorjana move, or the data as an export? See data & alerts.