Kinn – D2C Ranking & Growth Metrics
Personalized fine jewelry spanning charms, tennis bracelets, chains and bridal rings.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Kinn is new to the index this month, entering at #234 of 522 overall and #86 of 142 in Apparel. On our estimate its revenue is flat year on year (high confidence). Branded search is steady over the past year. Its closest Apparel competitor is Catbird (#148).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Kinn is today: #234 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Kinn's revenue growing?
We estimate Kinn's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kinn growing?
Kinn's Momentum score is 49.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Kinn
Kinn makes personalized fine jewelry: charms, pendants, tennis bracelets, chains and bridal rings, sold through showrooms in Los Angeles and New York as well as online. Pieces can be engraved or custom-built, starting from a diamond or a setting, and the brand runs a KinnCycle program for repurposing old jewelry into new pieces. Kinn also produces the Dear Kaia line and collaborations with Prince, Shoppe Amber Interiors, The Friend Club and Janessa Leoné.
Kinn competitors
The apparel brands closest to Kinn: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Solid gold fine jewelry, stacking rings and engagement rings from New York.
Fine jewellery, leather bags and watches made with lasting materials.
Everyday fine jewellery in gold vermeil, silver and gold, designed in-house
Fine gold and diamond jewellery with a lifetime warranty
Fine jewellery in gold plated, solid gold and silver, with personalised and birthstone pieces.
Kinn vs Catbird
Catbird leads on both size and growth: Scale 55.7 against 46.9, and Momentum 51 against 50. See Catbird's page.
| October 2026 | Kinn | Catbird |
|---|---|---|
| Overall rank | #234 | #148 |
| Apparel rank | #86 | #59 |
| Scale (size) | 46.9 | 55.7 |
| Momentum (growth) | 49.5 | 51.3 |
| Branded search | 49 | 45 |
| Site traffic | 37 | 54 |
| Social audience | 56 | 70 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kinn branded search volume
How often people search for Kinn by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Kinn's audience, products and channels
Social audience
- Instagram kinnstudio 160k
- TikTok kinnstudio 8.6k
Also on Pinterest.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store1,000+
- New in the last 90 days74
- Typical priceCN¥1,680
- Price rangeCN¥8 – CN¥236,850
From Kinn's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- MerchandisingRebuy
- Cross-borderGlobal-e
- PaymentsAfterpay
- AnalyticsTriple Whale
Tools detected on kinnstudio.com; detection covers common apps and may miss some.
Kinn: common questions
What does Kinn sell?
Personalized fine jewelry spanning charms, tennis bracelets, chains and bridal rings.
Where is Kinn from?
Kinn is based in United States.
Where can you buy Kinn?
Kinn sells through its own online store and selected retailers. Its online store is at kinnstudio.com.
Is Kinn's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Kinn's competitors?
Kinn's closest competitors in the Apparel category are Catbird, Linjer, Mejuri and Aurate New York.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Kinn move, or the data as an export? See data & alerts.