Mejuri – D2C Ranking & Growth Metrics
Everyday fine jewellery in gold, silver and lab-grown gemstones
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Mejuri ranks #2 of 429 D2C brands in the September 2026 edition and #1 of 94 in Apparel, unchanged on last month. We estimate Mejuri's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. In Apparel, its closest competitor is Linjer (#98).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mejuri is today: #2 of 429 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Mejuri's revenue growing?
We estimate Mejuri's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mejuri growing?
Mejuri's Momentum score is 38.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Mejuri
Mejuri makes fine jewellery intended for everyday wear rather than special occasions, including rings, earrings, necklaces and bracelets in materials such as 18k gold vermeil, 10k gold and lab-grown sapphires. The brand was founded in 2015 and describes itself as designing all its jewellery in-house, releasing new products on a regular basis. It is positioned as an alternative to traditional, gift-led fine jewellery, encouraging customers to buy pieces for themselves rather than wait for them to be given.
Mejuri sells through its website and through physical stores and piercing studios across North America, Australia and the UK, alongside a membership programme called Mejuri+ offering early access to new releases and members-only products. The company, which started as a small team in Toronto, states that it now employs several hundred people across its headquarters and retail locations. It also highlights sourcing initiatives such as Salmon Gold, gold recovered from legacy mine sites alongside habitat restoration work, and publishes a sustainability report covering people, planet, product and philanthropy.
Mejuri competitors
The apparel brands closest to Mejuri: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Affordably-priced fine jewelry, bags and watches with sustainable materials.
Solid gold and silver fine jewelry, including engagement rings
Everyday socks, underwear and apparel with a one-for-one donation model
Barefoot-style footwear for everyday wear, sport and outdoor activity.
Minimalist wallets, rings and everyday carry tech accessories.
Mejuri vs Linjer
Mejuri is the bigger brand (Scale 79.2 against 56.5), while Linjer is growing faster (Momentum 44 against 38). See Linjer's page.
| September 2026 | Mejuri | Linjer |
|---|---|---|
| Overall rank | #2 | #98 |
| Apparel rank | #1 | #32 |
| Scale (size) | 79.2 | 56.5 |
| Momentum (growth) | 38.0 | 43.5 |
| Branded search | 87 | 53 |
| Site traffic | 73 | 53 |
| Social audience | 78 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mejuri branded search volume
How often people search for Mejuri by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in June.
Mejuri's audience, products and channels
Social audience
- Instagram mejuri 1,326,385
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store706
- New in the last 90 days2
- Typical price347
- Price range0 – 49,999
From Mejuri's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, Australia, the UK and the US.
Ecommerce stack
- Email & SMSPostscript
- ReviewsYotpo
- Customer serviceGorgias
- Cross-borderGlobal-e
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on mejuri.com; detection covers common apps and may miss some.
Mejuri: common questions
What does Mejuri sell?
Everyday fine jewellery in gold, silver and lab-grown gemstones. Known for: Gold vermeil earrings, Lab-grown sapphire jewellery, Stacking rings, Hoops and Salmon Gold collection.
Where is Mejuri from?
Mejuri is based in Toronto, Canada.
Where can you buy Mejuri?
Mejuri sells through its own online store and selected retailers. Its online store is at mejuri.com.
When was Mejuri founded?
Mejuri was founded in 2015.
Who founded Mejuri?
Mejuri was founded by Noura Sakkijha.
Is Mejuri's revenue growing?
We estimate Mejuri's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mejuri's competitors?
Mejuri's closest competitors in the Apparel category are Linjer, Catbird, Bombas and Vivobarefoot.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.