Linjer – D2C Ranking & Growth Metrics
Affordably-priced fine jewelry, bags and watches with sustainable materials.
Last updated · August 2026 edition · method v1.3
Linjer ranks #85 of 366 D2C brands in the August 2026 edition and #26 of 82 in Apparel, unchanged on last month. We estimate Linjer's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among apparel brands selling fine jewelry, its closest competitor is Catbird (#89).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Linjer is today: #85 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Linjer's revenue growing?
We estimate Linjer's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Linjer growing?
Linjer's Momentum score is 43.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Linjer
Linjer is a direct-to-consumer brand selling jewelry, bags and watches. Its jewelry range includes necklaces, rings, earrings, bracelets and charms, made with materials such as 14k and 10k gold, gold vermeil, sterling silver, lab-grown diamonds and gemstones including sapphires, pearls, morganites and opals. The brand also offers women's and men's leather bags, including the Lana Bag, Sling Bag and Crossbody Purse, and the Soft Briefcase and Portfolio for men, alongside watches with interchangeable straps.
The brand is positioned as an alternative to both fast fashion and luxury-branded goods, focusing on sustainable and long-lasting materials at accessible prices rather than paying a premium for a designer name. Linjer sells online directly to customers worldwide through its own website, shipping to multiple countries and currencies. It was founded by a husband-and-wife team and has since expanded from its original jewelry offering into bags and watches, organised into collections such as Legacy and Elysium.
Linjer branded search volume
How often people search for Linjer by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and December and lowest in September.
Linjer's audience, products and channels
Social audience
- Instagram linjerco 378,870
- TikTok linjerco 6,147
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store693
- New in the last 90 days32
- Typical price£2,529
- Price range£8 – £800,059
From Linjer's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the Netherlands.
Ecommerce stack
- Email & SMSKlaviyo, Postscript, Mailchimp
- SubscriptionsRecharge
- ReviewsJudge.me
- PaymentsShop Pay
Tools detected on linjer.co; detection covers common apps and may miss some.
Linjer competitors
The apparel brands closest to Linjer: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Solid gold and silver fine jewelry, including engagement rings
Technical cycling apparel with a contemporary design aesthetic
Women's apparel and home goods brand known for the Nap Dress
Men's shirts, workwear-inspired clothing and outerwear sold direct to consumers
Technical merino wool hunting apparel and gear for specific game pursuits.
Linjer vs Catbird
Linjer is the bigger brand (Scale 56.5 against 55.9), while Catbird is growing faster (Momentum 55 against 44). See Catbird's page.
| August 2026 | Linjer | Catbird |
|---|---|---|
| Overall rank | #85 | #89 |
| Apparel rank | #26 | #29 |
| Scale (size) | 56.5 | 55.9 |
| Momentum (growth) | 43.5 | 54.7 |
| Branded search | 53 | 46 |
| Site traffic | 53 | 54 |
| Social audience | 65 | 70 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Linjer: common questions
What does Linjer sell?
Affordably-priced fine jewelry, bags and watches with sustainable materials. Known for: Fine jewelry (rings, necklaces, earrings), Lana Bag, Sling Bag, The Petite Watch and Leather briefcases.
Where is Linjer from?
Linjer is based in Canada.
Where can you buy Linjer?
Linjer sells through its own online store and selected retailers. Its online store is at linjer.co.
When was Linjer founded?
Linjer was founded in 2014.
Who founded Linjer?
Linjer was founded by Roman.
Is Linjer's revenue growing?
We estimate Linjer's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Linjer's competitors?
Linjer's closest competitors in the Apparel category are Catbird, Pas Normal Studios, Hill House Home and Taylor Stitch.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.