Monica Vinader – D2C Ranking & Growth Metrics
Gold vermeil and silver jewellery for women
Last updated · August 2026 edition · method v1.3
Monica Vinader ranks #5 of 366 D2C brands in the August 2026 edition and #3 of 82 in Apparel, unchanged on last month. We estimate Monica Vinader's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among apparel brands selling gold vermeil jewellery, its closest competitor is Missoma (#54).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Monica Vinader is today: #5 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Monica Vinader's revenue growing?
We estimate Monica Vinader's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Monica Vinader growing?
Monica Vinader's Momentum score is 41.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Monica Vinader
Monica Vinader is a British jewellery brand selling necklaces, earrings, bracelets, rings and charms for women, alongside a smaller men's edit. Products are made primarily in gold vermeil, sterling silver, rose gold vermeil and 14k solid gold, with ranges featuring diamonds, pearls and gemstones. The catalogue spans signature collections such as Linear, Alta, MV Siren, Nura and OCHRE, as well as birthstone, zodiac and engravable pieces, and collaborations with designers including Amy Powney and Kate Young.
Monica Vinader branded search volume
How often people search for Monica Vinader by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and December and lowest in September.
Monica Vinader's audience, products and channels
Social audience
- Instagram monicavinader 906,424
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia, Canada and France.
Ecommerce stack
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on monicavinader.com; detection covers common apps and may miss some.
Monica Vinader competitors
The apparel brands closest to Monica Vinader: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
British direct-to-consumer gold and silver jewellery brand.
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Organic cotton clothing, underwear and bedding essentials.
Updated American classic clothing with California roots
Premium cycling clothing and accessories for road, gravel and mountain biking.
Monica Vinader vs Missoma
Monica Vinader leads on both size and growth: Scale 72.6 against 60.6, and Momentum 41 against 40. See Missoma's page.
| August 2026 | Monica Vinader | Missoma |
|---|---|---|
| Overall rank | #5 | #54 |
| Apparel rank | #3 | #17 |
| Scale (size) | 72.6 | 60.6 |
| Momentum (growth) | 41.1 | 40.3 |
| Branded search | 78 | 62 |
| Site traffic | 66 | 50 |
| Social audience | 74 | 71 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Monica Vinader: common questions
What does Monica Vinader sell?
Gold vermeil and silver jewellery for women. Known for: Linear collection, Alta collection, MV Siren, Nura collection and Charm jewellery.
Where is Monica Vinader from?
Monica Vinader is based in United Kingdom.
Where can you buy Monica Vinader?
Monica Vinader sells through its own online store and selected retailers. Its online store is at monicavinader.com.
Who founded Monica Vinader?
Monica Vinader was founded by Monica Vinader.
Is Monica Vinader's revenue growing?
We estimate Monica Vinader's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Monica Vinader's competitors?
Monica Vinader's closest competitors in the Apparel category are Missoma, Passenger, Pact and Buck Mason.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.