Scuffers – D2C Ranking & Growth Metrics
Streetwear clothing and suede sneakers and boots for men and women.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Scuffers is new to the index this month, entering at #1 of 522 overall and #1 of 142 in Apparel. It is among the faster-growing brands: its Momentum score is 68, where 50 means flat. Branded search is growing strongly over the past year, with a seasonal peak in September and November. Its closest Apparel competitor is Represent (#11).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Scuffers is today: #1 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Scuffers' revenue growing?
We estimate Scuffers' revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Scuffers growing?
Scuffers' Momentum score is 67.9, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing strongly over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Scuffers
Scuffers makes streetwear clothing and footwear: hoodies, knitwear, t-shirts, pants, shirts and swimwear, sold alongside a signature sneaker and boot line called Iconic, offered in suede, camo, braided and mule versions. The catalogue splits into menswear and a separate Just Woman collection, with a basics-focused sub-line called The Basics by Scuffers and seasonal FW25 and SS26 lookbooks structured by week and drop. Accessories span caps, bags, belts, jewellery and underwear, rounding out a full wardrobe offer built around the footwear as its centrepiece.
Scuffers competitors
The apparel brands closest to Scuffers: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
British streetwear label making hoodies, denim, knitwear and outerwear
Outdoor clothing and bags made from recycled and organic materials
Women's dresses, knitwear and denim with a resale programme and impact reporting.
Modern American basics - jeans, tees, knitwear and outerwear - from a Venice, California label.
Scandinavian-designed outdoor clothing, footwear and gear for hiking, cycling and fishing
Scuffers vs Represent
Scuffers leads on both size and growth: Scale 83.6 against 76.2, and Momentum 68 against 54. See Represent's page.
| October 2026 | Scuffers | Represent |
|---|---|---|
| Overall rank | #1 | #11 |
| Apparel rank | #1 | #7 |
| Scale (size) | 83.6 | 76.2 |
| Momentum (growth) | 67.9 | 53.5 |
| Branded search | 100 | 89 |
| Site traffic | 67 | 63 |
| Social audience | 84 | 76 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Scuffers branded search volume
How often people search for Scuffers by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in September and November and lowest in June.
Scuffers' audience, products and channels
Social audience
- Instagram scuffers.co 1.5M
- TikTok scuffers.co 712k
- YouTube scuffers 1.1k
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store1,000+
- New in the last 90 days190
- Typical priceUS$119
- Price rangeUS$22 – US$8,590
From Scuffers' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Spain, Italy, the Netherlands and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Cross-borderGlobal-e
- PaymentsKlarna
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on scuffers.com; detection covers common apps and may miss some.
Scuffers: common questions
What does Scuffers sell?
Streetwear clothing and suede sneakers and boots for men and women.
Where is Scuffers from?
Scuffers is based in .
Where can you buy Scuffers?
Scuffers sells through its own online store and selected retailers. Its online store is at scuffers.com.
Is Scuffers' revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Scuffers' competitors?
Scuffers' closest competitors in the Apparel category are Represent, Passenger, DÔEN and Buck Mason.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Scuffers move, or the data as an export? See data & alerts.