KAVU – D2C Ranking & Growth Metrics
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture
Last updated · August 2026 edition · method v1.2
KAVU ranks #148 of 312 D2C brands in the August 2026 edition and #37 of 63 in Apparel, down 3 places on last month. We estimate KAVU's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year. Among apparel brands selling outdoor apparel, its closest competitor is Picture Organic Clothing (#146).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big KAVU is today: #148 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is KAVU's revenue growing?
We estimate KAVU's revenue is shrinking year on year (medium confidence). KAVU sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is KAVU growing?
KAVU's Momentum score is 43.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #132 to #148 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About KAVU
KAVU designs outdoor-inspired apparel, bags, hats and accessories for men and women, sold direct through its own website as well as through outdoor specialty retailers. The brand grew out of gear made for practical, active use rather than fashion trends, and its range includes shirts, fleece, outerwear, shorts and pants alongside its bag and headwear collections, including the Rope Bag line and Strapcap hats that trace back to its earliest products.
The brand is based in Seattle, where it maintains its offices and has operated retail stores. KAVU sells through its own online store, wholesale to outdoor specialty shops via a dealer network, and through a resale marketplace called KAVU Renew for pre-loved and sample gear. Its product range spans men's and women's clothing, bags, accessories and hats, with some items made in the USA and gender-neutral options offered across categories.
KAVU branded search volume
How often people search for KAVU by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
KAVU's audience, products and channels
Social audience
- Instagram kavu 83,758
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store436
- New in the last 90 days49
- Typical priceUS$70
- Price rangeUS$6 – US$200
From KAVU's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Spain and France.
Ecommerce stack
- Email & SMSKlaviyo
Tools detected on kavu.com; detection covers common apps and may miss some.
KAVU competitors
The apparel brands closest to KAVU: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
French outdoor apparel for skiing, surfing, hiking and trail running.
Cycling and outdoor apparel for skiing, running and everyday wear
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Swedish outdoor apparel and fleece layers for trekking and trail running.
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
KAVU vs Picture Organic Clothing
Picture Organic Clothing leads on both size and growth: Scale 44.4 against 44.3, and Momentum 53 against 43. See Picture Organic Clothing's page.
| August 2026 | KAVU | Picture Organic Clothing |
|---|---|---|
| Overall rank | #148 | #146 |
| Apparel rank | #37 | #36 |
| Scale (size) | 44.3 | 44.4 |
| Momentum (growth) | 43.3 | 53.0 |
| Branded search | 51 | 34 |
| Site traffic | 35 | 42 |
| Social audience | 48 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
KAVU: common questions
What does KAVU sell?
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture. Known for: Strapcap hats, Rope Bag collection, Fleece and knitwear, Totes and duffels and KAVU Renew resale marketplace.
Where is KAVU from?
KAVU is based in Seattle, United States.
Where can you buy KAVU?
KAVU sells through its own online store and a network of retailers and stockists. Its online store is at kavu.com.
When was KAVU founded?
KAVU was founded in 1993.
Who founded KAVU?
KAVU was founded by Barry Barr.
Is KAVU's revenue growing?
We estimate KAVU's revenue is shrinking year on year (medium confidence). KAVU sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are KAVU's competitors?
KAVU's closest competitors in the Apparel category are Picture Organic Clothing, Maloja, Stio and Houdini Sportswear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.