Skida – D2C Ranking & Growth Metrics
Playful printed headwear, neckwear and outdoor accessories from Vermont.
Last updated · August 2026 edition · method v1.2
Skida ranks #210 of 312 D2C brands in the August 2026 edition and #49 of 63 in Apparel, down 6 places on last month. We estimate Skida's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in December and November. Among apparel brands selling printed headwear, its closest competitor is Flylow Gear (#209).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Skida is today: #210 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Skida's revenue growing?
We estimate Skida's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Skida growing?
Skida's Momentum score is 37.6, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #171 to #210 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Skida
Skida designs headwear, neckwear and related accessories for outdoor and everyday use, including hats, headbands, neck gaiters, gloves and bike and pet accessories. The brand is known for its patterned, print-driven designs and sells to people active in running, biking, hiking, climbing and skiing, as well as those looking for casual seasonal accessories. Products are organised by activity and by collection, with recurring print series and seasonal collaborations, and the range extends to sun-protective apparel such as hooded tops and pants.
Skida began in Vermont in 2008 when founder Corinne Prevot made patterned hats for her cross-country ski teammates, and the line grew from there to include a wider range of prints and products across seasons. It describes itself as an independent, women-founded and women-led company. Skida sells directly to consumers through its own website, presenting products by activity, collection and print, alongside collaborations with athletes and other brands.
Skida branded search volume
How often people search for Skida by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in December and November and lowest in June.
Skida's audience, products and channels
Social audience
- Instagram skidagram 71,089
- TikTok skidavida 2,123
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store562
- New in the last 90 days166
- Typical priceUS$36
- Price rangeUS$10 – US$250
From Skida's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsJudge.me
- Customer serviceZendesk
- MerchandisingRebuy
- ReturnsLoop Returns
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on skida.com; detection covers common apps and may miss some.
Skida competitors
The apparel brands closest to Skida: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Ski, bike and outdoor apparel built for mountain pursuits.
Swiss apparel brand.
Merino wool clothing and layers for outdoor activities
Technical hunting apparel and camouflage gear rooted in tactical military design.
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Skida vs Flylow Gear
Flylow Gear leads on both size and growth: Scale 36.4 against 36.2, and Momentum 39 against 38. See Flylow Gear's page.
| August 2026 | Skida | Flylow Gear |
|---|---|---|
| Overall rank | #210 | #209 |
| Apparel rank | #49 | #48 |
| Scale (size) | 36.2 | 36.4 |
| Momentum (growth) | 37.6 | 39.1 |
| Branded search | 40 | 35 |
| Site traffic | 23 | 28 |
| Social audience | 47 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Skida: common questions
What does Skida sell?
Playful printed headwear, neckwear and outdoor accessories from Vermont. Known for: Patterned hats, Neck gaiters, Headbands, UPF sun hoodies and pants and Bike and pet accessories.
Where is Skida from?
Skida is based in Vermont, United States.
Where can you buy Skida?
Skida sells through its own online store and selected retailers. Its online store is at skida.com.
When was Skida founded?
Skida was founded in 2008.
Who founded Skida?
Skida was founded by Corinne Prevot.
Is Skida's revenue growing?
We estimate Skida's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Skida's competitors?
Skida's closest competitors in the Apparel category are Flylow Gear, Kjus, Ridge Merino and Kryptek.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.