Dusen Dusen – D2C Ranking & Growth Metrics
Brooklyn-based textiles and home goods with bold, original prints
Last updated · August 2026 edition · method v1.3
Dusen Dusen ranks #190 of 312 D2C brands in the August 2026 edition and #63 of 121 in Home, up 1 place on last month. We estimate Dusen Dusen's revenue is flat year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and October. Among home brands selling printed home textiles, its closest competitor is MagicLinen (#173).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Dusen Dusen is today: #190 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Dusen Dusen's revenue growing?
We estimate Dusen Dusen's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Dusen Dusen growing?
Dusen Dusen's Momentum score is 42.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #181 to #190 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Dusen Dusen
Dusen Dusen is a Brooklyn-based textile and home goods brand offering bedding, throws, pillows, towels and clothing. It was founded by Ellen Van Dusen, originally as a womenswear label, before expanding into home goods. The brand is known for bold, original prints inspired by fine art, commercial and naïve design, and by the brain's reaction to colour, movement and contrast. Its collections include sheet sets, towels, robes, throws and kitchen items such as oven mitts and serving utensils, aimed at customers drawn to graphic, colourful design in everyday home products.
Dusen Dusen branded search volume
How often people search for Dusen Dusen by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and October and lowest in June.
Dusen Dusen's audience, products and channels
Social audience
- Instagram dusendusen 291,730
- TikTok dusen_dusen 21,600
Followers as shown on each platform, end of August 2026.
Products
- Products in store113
- New in the last 90 days13
- Typical priceUS$158
- Price rangeUS$13 – US$2,000
From Dusen Dusen's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
- Email & SMSKlaviyo
- AnalyticsTriple Whale
Tools detected on dusendusen.com; detection covers common apps and may miss some.
Dusen Dusen competitors
The home brands closest to Dusen Dusen: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Linen bedding, home textiles and clothing for everyday use.
Home textiles brand selling bed, bath, beach and tabletop collections.
Colorful, bohemian home decor and lifestyle brand by Justina Blakeney
Los Angeles-made candles, incense and home fragrance products
British home lighting, switches, handles and bathroom fittings
Dusen Dusen vs MagicLinen
MagicLinen leads on both size and growth: Scale 41.2 against 38.8, and Momentum 48 against 42. See MagicLinen's page.
| August 2026 | Dusen Dusen | MagicLinen |
|---|---|---|
| Overall rank | #190 | #173 |
| Home rank | #63 | #58 |
| Scale (size) | 38.8 | 41.2 |
| Momentum (growth) | 42.1 | 48.3 |
| Branded search | 33 | 33 |
| Site traffic | 24 | 41 |
| Social audience | 62 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Dusen Dusen: common questions
What does Dusen Dusen sell?
Brooklyn-based textiles and home goods with bold, original prints. Known for: bedding and sheet sets, throws and pillows, towels and robes, kitchen textiles and printed clothing.
Where is Dusen Dusen from?
Dusen Dusen is based in Brooklyn, United States.
Where can you buy Dusen Dusen?
Dusen Dusen sells through its own online store and selected retailers. Its online store is at dusendusen.com.
When was Dusen Dusen founded?
Dusen Dusen was founded in 2010.
Who founded Dusen Dusen?
Dusen Dusen was founded by Ellen Van Dusen.
Is Dusen Dusen's revenue growing?
We estimate Dusen Dusen's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Dusen Dusen's competitors?
Dusen Dusen's closest competitors in the Home category are MagicLinen, Kassatex, Jungalow and P.F. Candle Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.