Bombas – D2C Ranking & Growth Metrics
Everyday socks, underwear and apparel with a one-for-one donation model
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Bombas ranks #3 of 429 D2C brands in the September 2026 edition and #2 of 94 in Apparel, up 1 place on last month. We estimate Bombas' revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. In Apparel, its closest competitor is Oliver Cabell (#79).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Bombas is today: #3 of 429 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Bombas' revenue growing?
We estimate Bombas' revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Bombas growing?
Bombas' Momentum score is 40.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Bombas
Bombas makes everyday basics, including socks, underwear, t-shirts, slippers and shoes, for men, women and kids. The brand is best known for its socks, which it sells alongside compression and sport-specific variants, and has since expanded into other categories such as loungewear and footwear. Products are sold directly to consumers through its website, organised by category and by gender.
Bombas positions itself around a mission-driven, comfort-focused model: for every item purchased, it donates a clothing item to one of its network of giving partners that work with people experiencing homelessness. It describes its products as made with attention to materials and construction, and offers a happiness guarantee on its goods. The brand began with socks before extending its range into underwear, apparel and slippers, continuing to sell through its own online store.
Bombas competitors
The apparel brands closest to Bombas: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Comfort-focused sneakers, loafers and dress shoes for men and women.
Merino wool socks made in Vermont, guaranteed for life.
American-made merino wool socks for outdoor and everyday use
Barefoot-style footwear for everyday wear, sport and outdoor activity.
Everyday fine jewellery in gold, silver and lab-grown gemstones
Bombas vs Oliver Cabell
Bombas is the bigger brand (Scale 78.0 against 58.7), while Oliver Cabell is growing faster (Momentum 57 against 40). See Oliver Cabell's page.
| September 2026 | Bombas | Oliver Cabell |
|---|---|---|
| Overall rank | #3 | #79 |
| Apparel rank | #2 | #24 |
| Scale (size) | 78.0 | 58.7 |
| Momentum (growth) | 40.3 | 57.3 |
| Branded search | 94 | 70 |
| Site traffic | 72 | 45 |
| Social audience | 66 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Bombas branded search volume
How often people search for Bombas by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in September.
Bombas' audience, products and channels
Social audience
- Instagram bombas 442,514
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store996
- New in the last 90 days73
- Typical price70
- Price range3 – 886
From Bombas' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Spain.
Ecommerce stack
- ReturnsLoop Returns
- Cross-borderGlobal-e
Tools detected on bombas.com; detection covers common apps and may miss some.
Bombas: common questions
What does Bombas sell?
Everyday socks, underwear and apparel with a one-for-one donation model. Known for: Socks, Underwear, T-Shirts, Slippers and Compression socks.
Where is Bombas from?
Bombas is based in United States.
Where can you buy Bombas?
Bombas sells through its own online store and selected retailers. Its online store is at bombas.com.
When was Bombas founded?
Bombas was founded in 2013.
Is Bombas' revenue growing?
We estimate Bombas' revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Bombas' competitors?
Bombas' closest competitors in the Apparel category are Oliver Cabell, Darn Tough, Farm to Feet and Vivobarefoot.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.