Farm to Feet – D2C Ranking & Growth Metrics
American-made merino wool socks for outdoor and everyday use
Last updated · August 2026 edition · method v1.2
Farm to Feet ranks #301 of 312 D2C brands in the August 2026 edition and #62 of 63 in Apparel, unchanged on last month. We estimate Farm to Feet's revenue is growing year on year (medium confidence). Branded search is growing strongly over the past year, with a seasonal peak in December and November. Among apparel brands selling merino socks, its closest competitor is Darn Tough (#57).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Farm to Feet is today: #301 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Farm to Feet's revenue growing?
We estimate Farm to Feet's revenue is growing year on year (medium confidence). Farm to Feet sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Farm to Feet growing?
Farm to Feet has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing strongly over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #264 to #301 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Farm to Feet
Farm to Feet makes merino wool socks for men, women and kids, designed for activities such as trail and everyday wear, snow sports, hunting and fishing, tactical use, and work. The brand sells direct through its own website as well as through U.S. retailers, offering socks organised by activity and cushioning level, alongside hats and t-shirts. Products are sold individually and in bundles, with pricing generally in the twenty to thirty-five dollar range per pair.
The brand is built around a fully American supply chain, from the sourcing of merino wool from U.S. ranchers through processing, spinning and knitting, all carried out by U.S. companies and workers. Manufacturing takes place at a facility in Mt. Airy, North Carolina, operated by Nester Hosiery. Farm to Feet also sources its packaging and point-of-sale materials domestically. The company positions itself around domestic manufacturing and supports conservation and outdoor recreation advocacy, including membership of the Conservation Alliance.
Farm to Feet branded search volume
How often people search for Farm to Feet by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in December and November and lowest in June.
Farm to Feet's audience, products and channels
Social audience
- Instagram farmtofeet 14,054
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store133
- New in the last 90 days1
- Typical priceUS$24
- Price rangeUS$11 – US$100
From Farm to Feet's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- TrackingGoogle Tag Manager
Tools detected on farmtofeet.com; detection covers common apps and may miss some.
Farm to Feet competitors
The apparel brands closest to Farm to Feet: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Merino wool socks made in Vermont, guaranteed for life.
Montana-made Merino wool clothing and layering systems, made in the USA.
Merino wool clothing and layers for outdoor activities
Norwegian merino wool clothing for outdoor and everyday activities.
Women's wool base layers, ski wear and outdoor apparel from Norway
Farm to Feet: common questions
What does Farm to Feet sell?
American-made merino wool socks for outdoor and everyday use. Known for: Trail socks, Everyday socks, Snow sports socks, Hunt/fish socks and Tactical socks.
Where is Farm to Feet from?
Farm to Feet is based in Mt. Airy, United States.
Where can you buy Farm to Feet?
Farm to Feet sells through its own online store and a network of retailers and stockists. Its online store is at farmtofeet.com.
Is Farm to Feet's revenue growing?
We estimate Farm to Feet's revenue is growing year on year (medium confidence). Farm to Feet sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Farm to Feet's competitors?
Farm to Feet's closest competitors in the Apparel category are Darn Tough, Duckworth, Ridge Merino and Devold.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.