Atoms – D2C Ranking & Growth Metrics
Everyday comfort shoes and accessories sold direct to consumer.
Last updated · August 2026 edition · method v1.3
Atoms ranks #262 of 366 D2C brands in the August 2026 edition and #67 of 82 in Apparel, up 3 places on last month. We estimate Atoms' revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in September and October. Among apparel brands selling everyday shoes, its closest competitor is tentree (#101).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Atoms is today: #262 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Atoms' revenue growing?
We estimate Atoms' revenue is shrinking year on year (high confidence). Branded search is growing and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Atoms growing?
Atoms' Momentum score is 39.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Atoms
Atoms is a direct-to-consumer footwear brand making everyday shoes for men, women and kids, along with socks, laces and accessories. The brand positions its shoes as versatile and comfortable enough for daily wear, from work to travel to casual activity, built with features such as antimicrobial copper lining, lightweight foam midsoles and stretch laces. Atoms sells primarily through its own website, with a product range centred on its numbered shoe models alongside seasonal items like caps and socks.
Atoms branded search volume
How often people search for Atoms by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in September and October and lowest in February.
Atoms' audience, products and channels
Social audience
- Instagram atoms 99,812
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store81
- New in the last 90 days11
- Typical price145
- Price range2 – 240
From Atoms' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada and the US.
Ecommerce stack
- ReviewsOkendo
Tools detected on atoms.com; detection covers common apps and may miss some.
Atoms competitors
The apparel brands closest to Atoms: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Sustainable everyday apparel brand that plants trees with every purchase
Barefoot and minimalist footwear for men, women and kids.
Barefoot-style footwear for everyday wear, sport and outdoor activity.
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Performance clothing designed for the workplace.
Atoms vs tentree
tentree is the bigger brand (Scale 53.9 against 35.0), while Atoms is growing faster (Momentum 39 against 32). See tentree's page.
| August 2026 | Atoms | tentree |
|---|---|---|
| Overall rank | #262 | #101 |
| Apparel rank | #67 | #31 |
| Scale (size) | 35.0 | 53.9 |
| Momentum (growth) | 39.1 | 31.5 |
| Branded search | 24 | 43 |
| Site traffic | 33 | 41 |
| Social audience | 50 | 82 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Atoms: common questions
What does Atoms sell?
Everyday comfort shoes and accessories sold direct to consumer. Known for: Model 000, Model 001, Model 123 Kids, Socks and Laces.
Where is Atoms from?
Atoms is based in United States.
Where can you buy Atoms?
Atoms sells through its own online store and selected retailers. Its online store is at atoms.com.
Who founded Atoms?
Atoms was founded by Sidra.
Is Atoms' revenue growing?
We estimate Atoms' revenue is shrinking year on year (high confidence). Branded search is growing and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Atoms' competitors?
Atoms' closest competitors in the Apparel category are tentree, Xero Shoes, Vivobarefoot and 7mesh.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.