Rothy's – D2C Ranking & Growth Metrics
Washable shoes and bags made from recycled materials
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Rothy's ranks #25 of 429 D2C brands in the September 2026 edition and #10 of 94 in Apparel, down 3 places on last month. We estimate Rothy's' revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and May. In Apparel, its closest competitor is Xero Shoes (#44).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rothy's is today: #25 of 429 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Rothy's' revenue growing?
We estimate Rothy's' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rothy's growing?
Rothy's' Momentum score is 38.7, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Rothy's
Rothy's designs and sells washable shoes and bags for women, men and children, made using recycled materials such as plastic bottles. The range includes flats, loafers, sneakers, clogs, Mary Janes, boots and slippers, alongside totes, crossbody bags, wallets and travel accessories. The brand positions itself around machine-washable, comfortable everyday footwear with a simple, design-led aesthetic, extending from women's styles into men's and kids' lines as well as matching family pieces.
The brand sells directly to consumers through its own website, which ships to numerous countries worldwide, as well as through physical retail stores. Rothy's emphasises sustainability through its choice of recycled materials and highlights this as part of its product story. Collections are refreshed with seasonal and limited releases, such as the ReVelvet and Cruiser lines, alongside core bestsellers.
Rothy's competitors
The apparel brands closest to Rothy's: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Barefoot and minimalist footwear for men, women and kids.
Barefoot-style footwear for everyday wear, sport and outdoor activity.
Everyday comfort shoes and accessories sold direct to consumer.
Premium cycling clothing and accessories for road, gravel and mountain biking.
Updated American classic clothing with California roots
Rothy's vs Xero Shoes
Rothy's is the bigger brand (Scale 68.5 against 64.2), while Xero Shoes is growing faster (Momentum 39 against 39). See Xero Shoes' page.
| September 2026 | Rothy's | Xero Shoes |
|---|---|---|
| Overall rank | #25 | #44 |
| Apparel rank | #10 | #17 |
| Scale (size) | 68.5 | 64.2 |
| Momentum (growth) | 38.7 | 38.9 |
| Branded search | 76 | 71 |
| Site traffic | 61 | 60 |
| Social audience | 68 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Rothy's branded search volume
How often people search for Rothy's by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and May and lowest in January.
Rothy's' audience, products and channels
Social audience
- Instagram rothys 497,931
- TikTok rothys 24,000
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store732
- New in the last 90 days90
- Typical priceUS$139
- Price rangeUS$15 – US$500
From Rothy's' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Germany.
Ecommerce stack
- ReviewsYotpo
- Cross-borderGlobal-e
- PaymentsShop Pay
Tools detected on rothys.com; detection covers common apps and may miss some.
Rothy's: common questions
What does Rothy's sell?
Washable shoes and bags made from recycled materials. Known for: Washable flats, Loafers and sneakers, Clogs, Totes and crossbody bags and ReVelvet collection.
Where is Rothy's from?
Rothy's is based in United States.
Where can you buy Rothy's?
Rothy's sells through its own online store and selected retailers. Its online store is at rothys.com.
Is Rothy's' revenue growing?
We estimate Rothy's' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rothy's' competitors?
Rothy's' closest competitors in the Apparel category are Xero Shoes, Vivobarefoot, Atoms and Rapha.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.