Margaux – D2C Ranking & Growth Metrics
Comfortable flats, loafers, boots and heels for women
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Margaux is new to the index this month, entering at #103 of 522 overall and #43 of 142 in Apparel. On our estimate its revenue is growing year on year (high confidence). Branded search is growing strongly over the past year. Its closest Apparel competitor is Birdies (#124).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Margaux is today: #103 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Margaux's revenue growing?
We estimate Margaux's revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Margaux growing?
Margaux's Momentum score is 64.3, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Margaux
Margaux makes women's footwear: ballet flats, loafers, boots, heels and sandals in leather and suede, including Mary Janes and woven styles. Founders Sarah Pierson and Alexa Buckley met at a cab stand in college and built the label around fit, offering shoes for narrow, wide and other non-standard sizes alongside its core collection. The range has grown from a handful of silhouettes into a full wardrobe of styles, with seasonal collections such as an all-weather Boot Shop and collaborations like Alison Roman x Margaux.
Margaux competitors
The apparel brands closest to Margaux: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Comfort-first women's flats, loafers and sneakers founded by two moms in 2015
Women's and children's clothing and bedding built around the trademarked Nap Dress
Women's leather bags, small leather goods and clothing
Women's dresses and clothing made from regenerative and organic cotton
Women's dresses, knitwear and denim with a resale programme and impact reporting.
Margaux vs Birdies
Margaux leads on both size and growth: Scale 60.0 against 57.6, and Momentum 64 against 51. See Birdies' page.
| October 2026 | Margaux | Birdies |
|---|---|---|
| Overall rank | #103 | #124 |
| Apparel rank | #43 | #49 |
| Scale (size) | 60.0 | 57.6 |
| Momentum (growth) | 64.3 | 51.3 |
| Branded search | 74 | 84 |
| Site traffic | 51 | 30 |
| Social audience | 54 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Margaux branded search volume
How often people search for Margaux by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Margaux's audience, products and channels
Social audience
- Instagram margauxny 144k
- TikTok margauxny 5.9k
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store281
- New in the last 90 days2
- Typical price375
- Price range4 – 645
From Margaux's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Margaux: common questions
What does Margaux sell?
Comfortable flats, loafers, boots and heels for women.
Where is Margaux from?
Margaux is based in United States.
Where can you buy Margaux?
Margaux sells through its own online store and selected retailers. Its online store is at margauxny.com.
Who founded Margaux?
Margaux was founded by Sarah Pierson and Alexa Buckley.
Is Margaux's revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Margaux's competitors?
Margaux's closest competitors in the Apparel category are Birdies, Hill House Home, Cuyana and Christy Dawn.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Margaux move, or the data as an export? See data & alerts.