Swyft – D2C Ranking & Growth Metrics
Sofas and sofa beds delivered boxed for quick home assembly.
Last updated · August 2026 edition · method v1.3
Swyft ranks #112 of 312 D2C brands in the August 2026 edition and #36 of 121 in Home, up 4 places on last month. We estimate Swyft's revenue is growing year on year (high confidence). Branded search is growing over the past year. Among home brands selling boxed sofas, its closest competitor is Albany Park (#164).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Swyft is today: #112 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Swyft's revenue growing?
We estimate Swyft's revenue is growing year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Swyft growing?
Swyft's Momentum score is 60.9, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #128 to #112 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Swyft
Swyft is a British furniture brand selling sofas, sofa beds, beds and related home furnishings online, with a focus on sofas that are delivered boxed and designed for quick assembly. The range is organised by model, size, shape, colour and fabric, covering options such as corner sofas, modular sofas, chaise sofas and armchairs in materials including linen, velvet, leather, boucle and chenille. The brand also offers a collaboration range with Morris & Co, featuring sofas, sofa beds, beds and accessories in that fabric design.
Beyond seating, Swyft sells bedroom, living room, dining and office furniture, as well as garden furniture and accessories such as rugs, cushions, throws, lighting and wall art. The brand sells direct to consumer through its own website, offering free fabric samples, a stated delivery guarantee and warranty, and the option to visit a showroom. Its positioning centres on combining sofa-in-a-box convenience with a broad range of styles and fabrics for the living room and beyond.
Swyft branded search volume
How often people search for Swyft by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Swyft's audience, products and channels
Social audience
- Instagram swyft_home 182,389
- YouTube 673
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days848
- Typical price£1,369
- Price range£29 – £14,298
From Swyft's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia, Germany and Spain.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsTrustpilot
- Customer serviceZendesk
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on swyfthome.com; detection covers common apps and may miss some.
Swyft competitors
The home brands closest to Swyft: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Direct-to-consumer sofas, sectionals and armchairs made to order
British sofas, beds and furniture for the home.
British-made leather and fabric sofas, sofa beds, and beds for the home.
Custom-made sofas, sectionals and upholstered furniture built to order in the USA.
Direct-to-consumer kitchen knives, cookware and tableware.
Swyft vs Albany Park
Swyft leads on both size and growth: Scale 48.6 against 42.6, and Momentum 61 against 31. See Albany Park's page.
| August 2026 | Swyft | Albany Park |
|---|---|---|
| Overall rank | #112 | #164 |
| Home rank | #36 | #56 |
| Scale (size) | 48.6 | 42.6 |
| Momentum (growth) | 60.9 | 30.8 |
| Branded search | 32 | 35 |
| Site traffic | 58 | 40 |
| Social audience | 57 | 55 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Swyft: common questions
What does Swyft sell?
Sofas and sofa beds delivered boxed for quick home assembly. Known for: Sofa in a box, Sofa beds, Modular and corner sofas, Swyft x Morris & Co collection and Beds and bedroom furniture.
Where is Swyft from?
Swyft is based in United Kingdom.
Where can you buy Swyft?
Swyft sells through its own online store and selected retailers. Its online store is at swyfthome.com.
Is Swyft's revenue growing?
We estimate Swyft's revenue is growing year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Swyft's competitors?
Swyft's closest competitors in the Home category are Albany Park, Loaf, Darlings of Chelsea and BenchMade Modern.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.