Sabai – D2C Ranking & Growth Metrics
Sustainable, made-to-order sofas and furniture shipped flat for home assembly.
Last updated · August 2026 edition · method v1.3
Sabai ranks #250 of 312 D2C brands in the August 2026 edition and #91 of 121 in Home, down 2 places on last month. We estimate Sabai's revenue is flat year on year (medium confidence). Branded search is growing over the past year. Among home brands selling sustainable furniture, its closest competitor is Outer (#242).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sabai is today: #250 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Sabai's revenue growing?
We estimate Sabai's revenue is flat year on year (medium confidence). Sabai's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sabai growing?
Sabai has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #244 to #250 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Sabai
Sabai Design makes sofas, sectionals, sleepers, chairs and related home furniture, sold direct to consumers online. Products are made to order in factories across North Carolina, South Carolina, Tennessee and Michigan, using materials such as recycled velvet, upcycled poly, hemp blend and cactus leather fabrics, along with FSC-certified wood and PFAS-free textiles. The range includes sectionals, sofas, loveseats, sleepers, chairs, ottomans, coffee and side tables, rugs, pillows and a dog bed, alongside slipcovers, components and fabric by the yard for repair or customisation.
The brand positions itself around sustainability, affordability and ease of assembly, offering fabric swatches before purchase and furniture that ships flat in multiple boxes for home assembly. Sabai is B Corp certified and promotes a Repair Don't Replace programme and buy-back guarantee intended to extend the life of its furniture. It sells primarily through its own website, targeting customers seeking non-toxic, customisable furniture for the living room and home, with an emphasis on pet-friendly and contract-grade options.
Sabai branded search volume
How often people search for Sabai by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Sabai's audience, products and channels
Social audience
- Instagram sabai.design 63,310
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store337
- New in the last 90 days17
- Typical price695
- Price range0 – 7,395
From Sabai's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Sabai competitors
The home brands closest to Sabai: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Outdoor furniture, including sofas, dining sets and fire pits
Modern furniture for home and commercial interiors
Modular bed frames, seating and storage furniture systems
Outdoor furniture in aluminium, wicker and teak for patios and decks
Sustainably-made sofas, sectionals and bedroom furniture built in the USA.
Sabai: common questions
What does Sabai sell?
Sustainable, made-to-order sofas and furniture shipped flat for home assembly. Known for: Sectionals, Sleeper sofas, Slipcovers, Coffee and side tables and Recycled and natural fabrics.
Where is Sabai from?
Sabai is based in United States.
Where can you buy Sabai?
Sabai sells through its own online store and selected retailers. Its online store is at sabai.design.
Is Sabai's revenue growing?
We estimate Sabai's revenue is flat year on year (medium confidence). Sabai's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sabai's competitors?
Sabai's closest competitors in the Home category are Outer, Industry West, Floyd and Yardbird.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.