Birdies – D2C Ranking & Growth Metrics
Comfort-first women's flats, loafers and sneakers founded by two moms in 2015
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Birdies is new to the index this month, entering at #124 of 522 overall and #49 of 142 in Apparel. On our estimate its revenue is flat year on year (low confidence). Branded search is growing over the past year. Its closest Apparel competitor is Margaux (#103).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Birdies is today: #124 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Birdies' revenue growing?
We estimate Birdies' revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Birdies growing?
Birdies' Momentum score is 51.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Birdies
Birdies makes women's loafers, flats, sneakers, heels and sandals, with signature styles like the Starling loafer and Goldfinch mule. Bianca and Marisa founded the company in 2015 after years of hosting dinner parties barefoot or in slippers, setting out to combine the support of a sneaker, the softness of a slipper and the style of a luxury flat. That original idea, shoes comfortable enough for home but polished enough to wear out, still shapes the catalogue of loafers, Mary Janes and mules sold today.
Birdies competitors
The apparel brands closest to Birdies: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Comfortable flats, loafers, boots and heels for women
Women's and children's clothing and bedding built around the trademarked Nap Dress
Women's leather bags, small leather goods and clothing
Women's dresses and clothing made from regenerative and organic cotton
Women's dresses, knitwear and denim with a resale programme and impact reporting.
Birdies vs Margaux
Margaux leads on both size and growth: Scale 60.0 against 57.6, and Momentum 64 against 51. See Margaux's page.
| October 2026 | Birdies | Margaux |
|---|---|---|
| Overall rank | #124 | #103 |
| Apparel rank | #49 | #43 |
| Scale (size) | 57.6 | 60.0 |
| Momentum (growth) | 51.3 | 64.3 |
| Branded search | 84 | 74 |
| Site traffic | 30 | 51 |
| Social audience | 59 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Birdies branded search volume
How often people search for Birdies by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Birdies' audience, products and channels
Social audience
- Instagram birdies 219k
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store162
- New in the last 90 days15
- Typical priceUS$160
- Price rangeUS$35 – US$500
From Birdies' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- PaymentsShop Pay
Tools detected on birdies.com; detection covers common apps and may miss some.
Birdies: common questions
What does Birdies sell?
Comfort-first women's flats, loafers and sneakers founded by two moms in 2015.
Where is Birdies from?
Birdies is based in United States.
Where can you buy Birdies?
Birdies sells through its own online store and selected retailers. Its online store is at birdies.com.
When was Birdies founded?
Birdies was founded in 2015.
Who founded Birdies?
Birdies was founded by Bianca Gates and Marisa Sharkey.
Is Birdies' revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Birdies' competitors?
Birdies' closest competitors in the Apparel category are Margaux, Hill House Home, Cuyana and Christy Dawn.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Birdies move, or the data as an export? See data & alerts.