Oliver Cabell – D2C Ranking & Growth Metrics
Comfort-focused sneakers, loafers and dress shoes for men and women.
Last updated · August 2026 edition · method v1.3
Oliver Cabell ranks #65 of 366 D2C brands in the August 2026 edition and #18 of 82 in Apparel, up 1 place on last month. We estimate Oliver Cabell's revenue is flat year on year (low confidence). Branded search is growing strongly over the past year, with a seasonal peak in August and April. Among apparel brands selling comfort sneakers, its closest competitor is Koio (#183).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Oliver Cabell is today: #65 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Oliver Cabell's revenue growing?
We estimate Oliver Cabell's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Oliver Cabell growing?
Oliver Cabell's Momentum score is 57.3, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Oliver Cabell
Oliver Cabell is a footwear brand selling sneakers, loafers, dress shoes, golf shoes and slides for men and women, sold direct through its own website. The brand positions its products around comfort and pain relief, with ranges organised by foot conditions such as plantar fasciitis, heel pain, arch support, back pain, flat feet and diabetes, alongside insoles and shoe care accessories. Core sneaker styles include the Low 1, Proof 1, Form 1, Step 1 and Jabbar High, offered in numerous colourways, along with vegan and waterproof options.
Oliver Cabell branded search volume
How often people search for Oliver Cabell by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in August and April and lowest in October.
Oliver Cabell's audience, products and channels
Social audience
- Instagram olivercabell 285,514
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Sweden and Australia.
Oliver Cabell competitors
The apparel brands closest to Oliver Cabell: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Handcrafted Italian leather sneakers.
British luxury clothing brand making T-shirts, knitwear and underwear essentials
Permanent-collection essentials and basics made from natural fibres in Europe.
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
British direct-to-consumer gold and silver jewellery brand.
Oliver Cabell vs Koio
Oliver Cabell leads on both size and growth: Scale 58.7 against 44.6, and Momentum 57 against 47. See Koio's page.
| August 2026 | Oliver Cabell | Koio |
|---|---|---|
| Overall rank | #65 | #183 |
| Apparel rank | #18 | #51 |
| Scale (size) | 58.7 | 44.6 |
| Momentum (growth) | 57.3 | 46.8 |
| Branded search | 70 | 39 |
| Site traffic | 45 | 42 |
| Social audience | 61 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Oliver Cabell: common questions
What does Oliver Cabell sell?
Comfort-focused sneakers, loafers and dress shoes for men and women. Known for: Low 1 sneakers, Loafers, Insoles, Shoe care products and Orthopedic comfort footwear.
Where is Oliver Cabell from?
Oliver Cabell is based in United States.
Where can you buy Oliver Cabell?
Oliver Cabell sells through its own online store and selected retailers. Its online store is at olivercabell.com.
When was Oliver Cabell founded?
Oliver Cabell was founded in 2018.
Who founded Oliver Cabell?
Oliver Cabell was founded by Scott Gabrielson.
Is Oliver Cabell's revenue growing?
We estimate Oliver Cabell's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Oliver Cabell's competitors?
Oliver Cabell's closest competitors in the Apparel category are Koio, Sunspel, Asket and Berghaus.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.