Thousand Fell – D2C Ranking & Growth Metrics
Recyclable trainers and footwear accessories sold direct to consumer.
Last updated · August 2026 edition · method v1.3
Thousand Fell ranks #350 of 366 D2C brands in the August 2026 edition and #79 of 82 in Apparel, down 1 place on last month. We estimate Thousand Fell's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year. Among apparel brands selling recyclable trainers, its closest competitor is Western Rise (#346).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Thousand Fell is today: #350 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Thousand Fell's revenue growing?
We estimate Thousand Fell's revenue is shrinking year on year (medium confidence). Thousand Fell's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Thousand Fell growing?
Thousand Fell has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Thousand Fell
Thousand Fell designs trainers and footwear accessories for men and women, sold directly to consumers through its own website. The range includes styles such as The Driver, The Military, The Lace Up and The Court, along with socks and laces. The brand positions itself around recyclability, describing its products as part of a closed-loop system intended to be worn, returned and remade.
Thousand Fell branded search volume
How often people search for Thousand Fell by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Thousand Fell's audience, products and channels
Social audience
- Instagram thousand_fell 24,183
- TikTok thousandfell 26,500
Followers as shown on each platform, end of August 2026.
Products
- Products in store138
- New in the last 90 days6
- Typical price155
- Price range3 – 205
From Thousand Fell's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Thousand Fell competitors
The apparel brands closest to Thousand Fell: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Versatile performance apparel for everyday wear and travel
Waterproof-breathable outerwear and accessories for cycling and outdoor activities
American-made merino wool socks for outdoor and everyday use
Swedish maker of ski, outdoor and work gloves
Eco-minded outdoor apparel and accessories for adventure and everyday life
Thousand Fell: common questions
What does Thousand Fell sell?
Recyclable trainers and footwear accessories sold direct to consumer. Known for: The Driver, The Military, The Lace Up, The Court and Recycling trade-in program.
Where is Thousand Fell from?
Thousand Fell is based in New York, United States.
Where can you buy Thousand Fell?
Thousand Fell sells through its own online store and selected retailers. Its online store is at thousandfell.com.
When was Thousand Fell founded?
Thousand Fell was founded in 2018.
Is Thousand Fell's revenue growing?
We estimate Thousand Fell's revenue is shrinking year on year (medium confidence). Thousand Fell's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Thousand Fell's competitors?
Thousand Fell's closest competitors in the Apparel category are Western Rise, Showers Pass, Farm to Feet and Hestra.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.