Free Fly Apparel – D2C Ranking & Growth Metrics
Bamboo-based, sun-protective apparel for men, women and kids.
Last updated · August 2026 edition · method v1.2
Free Fly Apparel ranks #94 of 312 D2C brands in the August 2026 edition and #26 of 63 in Apparel, down 11 places on last month. We estimate Free Fly Apparel's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in June and May. Among apparel brands selling bamboo apparel, its closest competitor is Salty Crew (#93).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Free Fly Apparel is today: #94 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Free Fly Apparel's revenue growing?
We estimate Free Fly Apparel's revenue is flat year on year (medium confidence). Free Fly Apparel sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Free Fly Apparel growing?
Free Fly Apparel's Momentum score is 52.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #104 to #94 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Free Fly Apparel
Free Fly Apparel makes clothing for men, women and kids built around bamboo-based fabrics and sun-protective fabrics. The range covers everyday and outdoor-oriented categories such as sun hoodies, button downs, polos, shorts, pants, joggers, leggings, swimwear, midlayers and hats and accessories, organised around activities including fishing, camping, surf and swim, travel and general outdoor and laidback wear.
The brand sells direct to consumers through its own website, organising its catalogue by gender (men, women, kids), by activity, and by signature fabric collections such as Bamboo, Breeze, Reverb, Terraflow, Active Breeze and Elevate Lightweight. Products are presented with customer ratings and grouped into new arrivals, bestsellers and seasonal drops. Free Fly Apparel positions itself around comfort and sun protection, describing its approach as being 'powered by bamboo' and referencing a broader impact story alongside its product offering.
Free Fly Apparel branded search volume
How often people search for Free Fly Apparel by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in June and May and lowest in January.
Free Fly Apparel's audience, products and channels
Social audience
- Instagram freeflyapparel 193,679
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days28
- Typical priceUS$74
- Price rangeUS$4 – US$500
From Free Fly Apparel's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo, Yotpo
- Customer serviceGorgias
- ReturnsLoop Returns
- TrackingMeta Pixel, TikTok Pixel, Google Tag Manager
Tools detected on freeflyapparel.com; detection covers common apps and may miss some.
Free Fly Apparel competitors
The apparel brands closest to Free Fly Apparel: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Surf and fishing-inspired lifestyle apparel and accessories.
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Men's and women's apparel and denim, sold direct online.
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Free Fly Apparel vs Salty Crew
Free Fly Apparel leads on both size and growth: Scale 50.9 against 50.9, and Momentum 52 against 48. See Salty Crew's page.
| August 2026 | Free Fly Apparel | Salty Crew |
|---|---|---|
| Overall rank | #94 | #93 |
| Apparel rank | #26 | #25 |
| Scale (size) | 50.9 | 50.9 |
| Momentum (growth) | 52.3 | 47.7 |
| Branded search | 46 | 60 |
| Site traffic | 50 | 33 |
| Social audience | 57 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Free Fly Apparel: common questions
What does Free Fly Apparel sell?
Bamboo-based, sun-protective apparel for men, women and kids. Known for: Bamboo Lightweight Hoodie, Breeze Pant, Sun Hoodies, Camo Collection and Bamboo Shade Hoodie.
Where is Free Fly Apparel from?
Free Fly Apparel is based in United States.
Where can you buy Free Fly Apparel?
Free Fly Apparel sells through its own online store and a network of retailers and stockists. Its online store is at freeflyapparel.com.
Is Free Fly Apparel's revenue growing?
We estimate Free Fly Apparel's revenue is flat year on year (medium confidence). Free Fly Apparel sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Free Fly Apparel's competitors?
Free Fly Apparel's closest competitors in the Apparel category are Salty Crew, Howler Brothers, Roark and Outerknown.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.