Roark – D2C Ranking & Growth Metrics
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Last updated · August 2026 edition · method v1.2
Roark ranks #87 of 312 D2C brands in the August 2026 edition and #24 of 63 in Apparel, down 6 places on last month. We estimate Roark's revenue is shrinking year on year (medium confidence). Branded search is steady over the past year. Among apparel brands selling lifestyle apparel, its closest competitor is Salty Crew (#93).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Roark is today: #87 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Roark's revenue growing?
We estimate Roark's revenue is shrinking year on year (medium confidence). Roark sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Roark growing?
Roark's Momentum score is 41.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #83 to #87 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Roark
Roark is a US apparel brand offering adventure-oriented clothing for men and women, including shirts, tees, polos, flannels, jackets, sweatshirts and hoodies, along with shorts, boardshorts, trunks and pants. The range extends to accessories such as bags, hats and beanies, and includes UPF sun-protection garments designed for outdoor use. Products are organised around activities including travel, surf and water sports, and hiking and climbing.
The brand sells directly to consumers through its own website, with region-specific storefronts for the US, UK and EU, as well as through physical retail locations that customers can locate via a store finder. Roark presents its offering through named collections such as the Bless Up Series, Layover Series and Made to Fade Series, alongside standard seasonal ranges of new arrivals and best sellers. Its positioning centres on adventure-ready lifestyle apparel intended for everyday wear as well as specific outdoor pursuits.
Roark branded search volume
How often people search for Roark by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Roark's audience, products and channels
Social audience
- Instagram roark 207,217
- TikTok roarkrevival 584
Also on YouTube, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store619
- New in the last 90 days1
- Typical priceUS$69
- Price rangeUS$10 – US$500
From Roark's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Spain.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- Customer serviceGorgias
- ReturnsLoop Returns
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
Tools detected on roark.com; detection covers common apps and may miss some.
Roark competitors
The apparel brands closest to Roark: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Surf and fishing-inspired lifestyle apparel and accessories.
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
Men's and women's apparel and denim, sold direct online.
Bamboo-based, sun-protective apparel for men, women and kids.
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Roark vs Salty Crew
Roark is the bigger brand (Scale 51.6 against 50.9), while Salty Crew is growing faster (Momentum 48 against 41). See Salty Crew's page.
| August 2026 | Roark | Salty Crew |
|---|---|---|
| Overall rank | #87 | #93 |
| Apparel rank | #24 | #25 |
| Scale (size) | 51.6 | 50.9 |
| Momentum (growth) | 41.1 | 47.7 |
| Branded search | 54 | 60 |
| Site traffic | 44 | 33 |
| Social audience | 58 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Roark: common questions
What does Roark sell?
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits. Known for: Tees and shirts, Boardshorts and trunks, Flannels and jackets, UPF sun-protection wear and Bags and headwear.
Where is Roark from?
Roark is based in United States.
Where can you buy Roark?
Roark sells through its own online store and a network of retailers and stockists. Its online store is at roark.com.
Is Roark's revenue growing?
We estimate Roark's revenue is shrinking year on year (medium confidence). Roark sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Roark's competitors?
Roark's closest competitors in the Apparel category are Salty Crew, Howler Brothers, Outerknown and Free Fly Apparel.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.