Sweet Protection – D2C Ranking & Growth Metrics
Norwegian maker of helmets, eyewear and protective gear for skiing, biking and paddling
Last updated · August 2026 edition · method v1.2
Sweet Protection ranks #120 of 312 D2C brands in the August 2026 edition and #42 of 111 in Sports & Outdoor, unchanged on last month. We estimate Sweet Protection's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in January and December. Among sports & outdoor brands selling protective sports gear, its closest competitor is Gossamer Gear (#125).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sweet Protection is today: #120 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Sweet Protection's revenue growing?
We estimate Sweet Protection's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sweet Protection growing?
Sweet Protection's Momentum score is 46.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #117 to #120 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Sweet Protection
Sweet Protection makes helmets, eyewear, protective gear and apparel for skiing, cycling, mountain biking and paddling. The brand is based in Trysil, Norway, and was founded by a group of kayakers, skiers, riders and cyclists who wanted better protective equipment for their own sports. Its range covers helmets for skiing, biking and search and rescue use, alongside goggles, sunglasses and technical clothing designed to work alongside its protective gear.
The brand positions itself around a design philosophy of being stronger, lighter and better, aiming to exceed standard industry certifications. Its products are used across the spectrum from World Cup ski racers and professional cycling teams to recreational outdoor users. Sweet Protection sells directly through its own online shop, offering categories by sport as well as an outlet section, and supports its range with services such as a crash replacement programme, helmet fit guidance and lens-change support. It also sponsors athletes and teams across cycling, alpine skiing and mountain biking as part of its brand presence.
Sweet Protection branded search volume
How often people search for Sweet Protection by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in January and December and lowest in September.
Sweet Protection's audience, products and channels
Social audience
- Instagram sweetprotection 127,374
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Germany.
Ecommerce stack
- PaymentsKlarna
Tools detected on sweetprotection.com; detection covers common apps and may miss some.
Sweet Protection competitors
The sports & outdoor brands closest to Sweet Protection: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Lightweight backpacking gear including packs, shelters and trekking poles.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
UK outdoor clothing, camping gear and adventure bikes.
Technical hunting packs, apparel and backcountry gear
Sweet Protection vs Gossamer Gear
Sweet Protection is the bigger brand (Scale 46.6 against 46.1), while Gossamer Gear is growing faster (Momentum 53 against 46). See Gossamer Gear's page.
| August 2026 | Sweet Protection | Gossamer Gear |
|---|---|---|
| Overall rank | #120 | #125 |
| Sports & Outdoor rank | #42 | #45 |
| Scale (size) | 46.6 | 46.1 |
| Momentum (growth) | 46.0 | 53.2 |
| Branded search | 51 | 45 |
| Site traffic | 37 | 43 |
| Social audience | 53 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Sweet Protection: common questions
What does Sweet Protection sell?
Norwegian maker of helmets, eyewear and protective gear for skiing, biking and paddling. Known for: Ski and bike helmets, Goggles and sunglasses, Protective clothing, Search and rescue helmets and MIPS-equipped helmet lines.
Where is Sweet Protection from?
Sweet Protection is based in Trysil, Norway.
Where can you buy Sweet Protection?
Sweet Protection sells through its own online store. Its online store is at sweetprotection.com.
When was Sweet Protection founded?
Sweet Protection was founded in 1988.
Is Sweet Protection's revenue growing?
We estimate Sweet Protection's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sweet Protection's competitors?
Sweet Protection's closest competitors in the Sports & Outdoor category are Gossamer Gear, Exped, NEMO and Alpkit.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.