Mack Weldon – D2C Ranking & Growth Metrics
Elevated men's clothing basics, from underwear to everyday essentials.
Last updated · August 2026 edition · method v1.3
Mack Weldon ranks #138 of 366 D2C brands in the August 2026 edition and #44 of 82 in Apparel, down 5 places on last month. We estimate Mack Weldon's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among apparel brands selling men's basics, its closest competitor is Outerknown (#111).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mack Weldon is today: #138 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Mack Weldon's revenue growing?
We estimate Mack Weldon's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mack Weldon growing?
Mack Weldon's Momentum score is 26.8, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Mack Weldon
Mack Weldon makes men's clothing, with a particular focus on underwear, undershirts, and other everyday basics such as t-shirts, socks, sweats, and outerwear. The brand describes its approach as reinventing men's basics, using signature fabrics such as French Terry, AIRKNIT, and Silver for comfort and anti-odour properties. Products span tops, bottoms, underwear, and accessories, aimed at men seeking well-made, comfortable essentials for daily wear.
The brand sells directly to consumers through its own website, offering pre-built packs and bundles across underwear, socks, and apparel, along with a loyalty rewards programme. Mack Weldon positions itself around elevated basics rather than fashion-forward statement pieces, emphasising fabric technology and everyday comfort. It operates primarily in the United States, with online ordering also available internationally.
Mack Weldon branded search volume
How often people search for Mack Weldon by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in July.
Mack Weldon's audience, products and channels
Social audience
- Instagram mackweldon 94,085
- YouTube mackweldon 1,430
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Mack Weldon competitors
The apparel brands closest to Mack Weldon: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Men's and women's apparel and denim, sold direct online.
Men's shirts, workwear-inspired clothing and outerwear sold direct to consumers
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Swedish weatherproof jackets and rainwear for the whole family
Mack Weldon vs Outerknown
Outerknown leads on both size and growth: Scale 52.0 against 49.1, and Momentum 45 against 27. See Outerknown's page.
| August 2026 | Mack Weldon | Outerknown |
|---|---|---|
| Overall rank | #138 | #111 |
| Apparel rank | #44 | #35 |
| Scale (size) | 49.1 | 52.0 |
| Momentum (growth) | 26.8 | 44.8 |
| Branded search | 50 | 52 |
| Site traffic | 48 | 44 |
| Social audience | 50 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mack Weldon: common questions
What does Mack Weldon sell?
Elevated men's clothing basics, from underwear to everyday essentials. Known for: Underwear, Undershirts, Socks, Sweats and Tops.
Where is Mack Weldon from?
Mack Weldon is based in United States.
Where can you buy Mack Weldon?
Mack Weldon sells through its own online store and selected retailers. Its online store is at mackweldon.com.
Is Mack Weldon's revenue growing?
We estimate Mack Weldon's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mack Weldon's competitors?
Mack Weldon's closest competitors in the Apparel category are Outerknown, Taylor Stitch, Stio and Café du Cycliste.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.