Felix Gray – D2C Ranking & Growth Metrics
Blue light blocking glasses for screens, sleep and everyday wear
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Felix Gray ranks #322 of 449 D2C brands in the October 2026 edition and #84 of 101 in Apparel, and is new to the index this month. We estimate Felix Gray's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in August and February. In Apparel, its closest competitor is Industry of All Nations (#321).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Felix Gray is today: #322 of 449 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Felix Gray's revenue growing?
We estimate Felix Gray's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Felix Gray growing?
Felix Gray's Momentum score is 40.9, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Felix Gray
Felix Gray designs and sells blue light glasses, including prescription, reading and sunglasses options, aimed at people who spend long hours on screens or under LED lighting. The brand targets office workers, students, athletes and travellers, positioning its eyewear as a wellness tool that supports sleep, focus and reduced eye strain rather than a purely fashion accessory. Felix Gray sells directly to consumers online, offering various frame styles organised by look and by purpose, such as working on screens or supporting sleep, alongside a business-to-business offering for corporate clients.
Founded in 2016, Felix Gray developed its own lens technology in collaboration with universities and ophthalmologists, which it says is engineered to filter blue light at wavelengths relevant to digital screens and LED light. The company is currently led by Anouk Willemen and Liz Condon. Products are sold through the brand's own website, with a stated mission to be a leading brand in blue light eyewear.
Felix Gray competitors
The apparel brands closest to Felix Gray: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Clothing and home goods made from organic, undyed and naturally dyed natural fibres.
Apparel brand sold through wholesale and direct channels
Technical hunting apparel, packs and gear for field conditions.
Playful printed headwear, neckwear and outdoor accessories from Vermont.
Ski, bike and outdoor apparel built for mountain pursuits.
Felix Gray vs Industry of All Nations
Felix Gray is the bigger brand (Scale 36.0 against 36.0), while Industry of All Nations is growing faster (Momentum 52 against 41). See Industry of All Nations' page.
| October 2026 | Felix Gray | Industry of All Nations |
|---|---|---|
| Overall rank | #322 | #321 |
| Apparel rank | #84 | #83 |
| Scale (size) | 36.0 | 36.0 |
| Momentum (growth) | 40.9 | 52.0 |
| Branded search | 43 | 32 |
| Site traffic | 24 | 27 |
| Social audience | 42 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Felix Gray branded search volume
How often people search for Felix Gray by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in August and February and lowest in January.
Felix Gray's audience, products and channels
Social audience
- Instagram felixgrays 47k
- TikTok felixgray.eyewear 136
- YouTube felixgray8001 150
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store161
- New in the last 90 days0
- Typical priceUS$320
- Price rangeUS$10 – US$595
From Felix Gray's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo, Judge.me
- Customer serviceZendesk
- ReturnsLoop Returns
- AnalyticsTriple Whale
Tools detected on felixgray.com; detection covers common apps and may miss some.
Felix Gray: common questions
What does Felix Gray sell?
Blue light blocking glasses for screens, sleep and everyday wear. Known for: Blue light glasses, Prescription eyewear, Reading glasses, Prescription sunglasses and Kids blue light glasses.
Where is Felix Gray from?
Felix Gray is based in United States.
Where can you buy Felix Gray?
Felix Gray sells through its own online store and selected retailers. Its online store is at felixgray.com.
When was Felix Gray founded?
Felix Gray was founded in 2016.
Is Felix Gray's revenue growing?
We estimate Felix Gray's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Felix Gray's competitors?
Felix Gray's closest competitors in the Apparel category are Industry of All Nations, Airblaster, Badlands and Skida.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Felix Gray move, or the data as an export? See data & alerts.