Ace & Tate – D2C Ranking & Growth Metrics
Prescription glasses and sunglasses with opticians and stores across Europe
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Ace & Tate is new to the index this month, entering at #117 of 522 overall and #46 of 142 in Apparel. On our estimate its revenue is flat year on year (high confidence). Branded search is declining over the past year. Its closest Apparel competitor is Felix Gray (#383).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Ace & Tate is today: #117 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ace & Tate's revenue growing?
We estimate Ace & Tate's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ace & Tate growing?
Ace & Tate's Momentum score is 44.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Ace & Tate
Ace & Tate makes prescription glasses and sunglasses, sold with lenses included from $125, alongside blue light filter options and accessories. The brand runs its own stores alongside online sales and offers a 30-day return policy. It has set up in-store waste boxes that recycle old eyewear into playground playmats, garden furniture and metal industry parts, and works with its frame manufacturers on renewable energy, including solar panel capacity and renewable energy certificates. Ace & Tate is certified as a B Corp and has donated frames and prescription lenses to support eye care in Ghana.
Ace & Tate competitors
The apparel brands closest to Ace & Tate: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Blue light filtering glasses, readers and prescription sunglasses
A permanent, repairable wardrobe of natural-fibre basics made in Italy and Portugal
Merino wool hunting apparel organised by game and season
Sneakers and dress shoes engineered for comfort and foot pain relief
Custom-fit men's shirts and suits built to individual measurements.
Ace & Tate vs Felix Gray
Ace & Tate leads on both size and growth: Scale 58.4 against 36.0, and Momentum 45 against 41. See Felix Gray's page.
| October 2026 | Ace & Tate | Felix Gray |
|---|---|---|
| Overall rank | #117 | #383 |
| Apparel rank | #46 | #118 |
| Scale (size) | 58.4 | 36.0 |
| Momentum (growth) | 44.9 | 40.9 |
| Branded search | 66 | 43 |
| Site traffic | 50 | 24 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ace & Tate branded search volume
How often people search for Ace & Tate by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Ace & Tate's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, the UK, the Netherlands and Spain.
Ace & Tate: common questions
What does Ace & Tate sell?
Prescription glasses and sunglasses with opticians and stores across Europe.
Where is Ace & Tate from?
Ace & Tate is based in Netherlands.
Where can you buy Ace & Tate?
Ace & Tate sells through its own online store and selected retailers. Its online store is at aceandtate.com.
Is Ace & Tate's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Ace & Tate's competitors?
Ace & Tate's closest competitors in the Apparel category are Felix Gray, Asket, First Lite and Oliver Cabell.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Ace & Tate move, or the data as an export? See data & alerts.